Programmatic strategist driving ad - tech revenue and AI - powered client insights for Pelmorex, home of The Weather Network. Supporting sales, campaign optimization, forecasting, and data solutions.
About the role
- Media Strategist developing media proposals and solutions for The Globe and Mail's advertising partners. Collaborating with teams to optimize media performance and drive revenue growth.
Responsibilities
- Lead the development of digital, print and custom integrated media proposals leveraging the full suite of Globe Media Group solutions
- Identify optimal product mix based on category of business, KPIs, benchmarks and historical campaign performance
- Co-ordinate response with input from data team, product team, content studio, creative services and events team as needed to deliver a best-in-class solution
- Work collaboratively with ad ops, ensuring solution is optimized to available inventory to deliver desired client outcomes
- Build proposals in the format of a pitch deck and/or media plan based on requirements
- Bring technical expertise to support sales in engaging directly with clients and agencies to drive confidence in the proposed solution, including participation in client meetings as needed
- Review campaign performance for integrated media campaigns
- In partnership with ad ops and program delivery managers, review and analyse campaign reports to ensure goals and benchmarks are being met while identifying opportunities for optimization to drive performance improvements and upsell opportunities
- Support proactive sales opportunities
- In collaboration with sales, product, data team and content studio, create proactive sales opportunities that address key themes, seasonality and market demands for specific advertisers or customize off-the-shelf solutions to meet their goals
- Support the development of case studies
Requirements
- Bachelor’s Degree or related college degree in business, digital advertising and marketing or communications
- 3 years of relevant digital/media presales OR digital/media buying experience within an agency
- Strong knowledge/background in digital marketing, ad tech and programmatic buying processes
- An understanding of branded content, influencer marketing and social media trends
- Strong presentation and written communication skills with ability to speak about technical topics in every-day language
- Strong Excel and PowerPoint skills
- Ability to work effectively under pressure in a fast-paced environment with multiple priorities
- Excellent interpersonal and collaboration skills
Benefits
- Competitive compensation to ensure we hire, retain and reward team members
- Hybrid work environment that promotes work-life balance
- Flexible work arrangements
- Competitive health and dental benefits
- Defined Benefit pension plan
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com and 40% off other Globe products
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