About the role

Senior Strategist shaping creator marketing campaigns for #paid’s marketplace connecting creators with iconic brands. Leading strategy, budgets, paid media, measurement, and campaign execution.

Responsibilities

Own the core insight, creative idea, and integrated plan covering creators, media, distribution, and measurement
Build proposals and RFP responses with a clear, data-backed case for #paid
Set the creator mix across micro, niche, and macro creators
Build investment plans allocating budget across organic content, usage rights, and paid amplification
Set channel mix and campaign flighting
Define KPIs and benchmarks, optimize campaigns in flight, and turn results into renewal stories
Stay involved post-sale through creator briefs, content direction, and strategic QA
Monitor market and platform changes and translate them into proposal work
Contribute to proactive packages and first-to-market moments
Cover the full creator-campaign lifecycle from pre-sale ideation through post-campaign insights

5+ years in strategy, creative, social, or creator marketing (or equivalent demonstrated experience), ideally on the agency or platform side
Strong deck craft and real fluency in the same five platforms
Hands-on paid social planning and measurement experience
Comfort presenting to clients, with range across categories and brief types
Deliver integrated ideas that ship and perform
Use data to sharpen an idea
Plan and defend budget allocations across paid social
Design measurement plans and act on performance data
Communicate strategy clearly in writing and client presentations
Design and build decks with strong visual and narrative craft
Use AI tools for research and to accelerate the creative process
Manage several projects simultaneously under tight deadlines
Own ambiguous, high-stakes proposals independently and drive cross-functional decisions without formal authority
Preferred: experience presenting to senior brand marketers

Variable pay (bonus or commission) may be offered depending on the role and location
Stock options may be offered depending on the role and location
Perks and benefits may be offered depending on the role and location
Compensation framework with transparent, clearly defined job levels
Base pay set consistently and equitably for team members in the same function and level