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About the role
- Lead Strategist shaping creator marketing campaigns and pitches for #paid’s creator-brand marketplace. Owning creator mix, budget planning, measurement, and campaign execution from ideation through renewal.
Responsibilities
- Own the core insight, creative idea, and integrated plan covering creators, media and distribution, and measurement
- Build proposals and RFP responses with a clear, data-backed case for #paid
- Set the creator mix across micro, niche, and macro creators
- Build investment plans across organic content, usage rights, and paid amplification
- Set channel mix and flighting
- Define KPIs and benchmarks, optimize campaigns in flight, and turn results into renewal stories
- Stay involved post-sale through creator briefs, content direction, and strategic quality assurance
- Monitor market and platform changes and translate them into proposal work
- Contribute to proactive packages and first-to-market moments
- Cover the creator-campaign lifecycle from pre-sale ideation through post-campaign insights
- Lead strategy on priority enterprise accounts and act as strategic counterpart to client partner teams
- Own measurement plans with Measurement, Sales, Paid Media, and Client Experience teams
- Mentor Senior Strategists and set quality standards for decks and briefs
- Operate as a player-coach
Requirements
- 8+ years in brand, creative, social, or creator strategy (or equivalent demonstrated experience)
- Portfolio of ideas that shipped and performed
- Record of winning pitches with integrated plans
- Deep fluency in TikTok, Meta/Instagram, YouTube, Pinterest, and Snapchat
- Understanding of how creators work
- Credibility with senior client stakeholders
- Strong writing and presentation skills
- Ability to deliver integrated ideas that ship and perform
- Ability to use data to sharpen ideas
- Ability to plan and defend budget allocations across paid social
- Ability to design measurement plans and act on performance data
- Ability to design and build decks with strong visual and narrative craft
- Ability to use AI tools for research and creative acceleration
- Ability to manage several projects under tight deadlines
- Ability to own ambiguous, high-stakes proposals independently and drive cross-functional decisions without formal authority
- Preferred: enterprise or Fortune 500 clients, regulated categories, social search or AEO experience, and agency or platform experience across creative and media teams
Benefits
- Variable pay, including bonus or commission, depending on the role and location
- Stock options, depending on the role and location
- Perks and benefits, depending on the role and location
- Transparent base-pay compensation framework
- Compensation determined by experience, skills, and role alignment
- Equal employment opportunity and recruitment accommodations
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