Programmatic strategist driving ad - tech revenue and AI - powered client insights for Pelmorex, home of The Weather Network. Supporting sales, campaign optimization, forecasting, and data solutions.
About the role
- Lead Strategist guiding data-driven omnichannel email marketing for Fortune 500 financial-services brands. Translating campaign data into lifecycle strategies, audience insights, and client-facing recommendations.
Responsibilities
- Serve as a trusted strategic advisor and thought partner to clients
- Build long-term client relationships and identify growth opportunities
- Lead client-facing workshops and strategy presentations
- Align design and copywriting partners to execute strategic visions
- Develop quantifiable content strategies, test-and-learn methodologies, and measurement methodologies to demonstrate marketing ROI
- Collaborate with data engineers to interpret dashboards and raw data
- Analyze complex datasets and generate clear, error-free insights
- Create and own client-facing decks using storytelling with data and presentation design
- Communicate strategic narratives and actionable audience insights through data visualizations
- Serve as a subject matter expert on email marketing trends and best practices
- Share best practices with clients and colleagues
- Report directly to the Senior Director of Data & Insights
- Collaborate across data, creative, and operations teams on post-campaign reporting and business-led narratives
Requirements
- 10+ years of experience in omnichannel or lifecycle marketing strategy
- Meaningful experience working on email marketing for or with major consumer brands
- Financial services experience is a huge plus
- Proven expertise leveraging data to drive business decisions
- Ability to develop multi-year omnichannel test-and-learn roadmaps and granular journey-stage, channel-brief, or optimization strategies
- Curious, always-learning practitioner of AI tools to aid thinking, output, and efficiency
- Strong critical thinking and analytical skills paired with a creative spark
- Knowledge of design, copy, and customer experience; ability to collaborate with creatives
- Comfort abstracting insights from large datasets and using dashboards, including Tableau and AWS
- Expert in Excel/Google Suite
- Advanced knowledge of email and digital marketing metrics
- Highly detail-oriented, organized self-starter with strong problem-solving skills
- Executive presence with excellent written and oral communication, time management, and client deliverable development skills
- Familiarity with ESPs, including SFMC and Adobe, preferred but not required
- Must have current US or Canada work authorization
- Must work US East Coast hours
- No relocation assistance available
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Short-term disability (STD)
- Long-term disability (LTD)
- Life/AD&D insurance
- 401(k)
- Flexible Paid Time Off
- Various other ancillary benefits and perks
- Accommodations available on request for candidates taking part in all aspects of the selection process
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