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About the role
- Integrated Campaign Strategist orchestrating Dropbox’s B2B product launch and evergreen marketing campaigns. Aligning cross-functional teams, channels, audiences, and measurement to drive enterprise growth.
Responsibilities
- Architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions
- Translate business goals, product positioning, audience insight, and market context into integrated campaign strategies
- Build and manage activation plans across owned, earned, and paid channels
- Own campaigns from launch through sustainment, maintaining coherent creative, messaging, timing, and audience experience
- Establish briefs, operating rhythms, decision rights, milestones, dependencies, and readiness criteria across cross-functional teams
- Define target audiences and buying groups and map touchpoints across the customer journey
- Partner with Marketing Data Science and channel owners to define funnel success measures and optimize campaigns
- Capture campaign insights, codify reusable plays, and apply learning across the enterprise campaign portfolio
- Collaborate with Product Marketing, Brand and Creative, Communications, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales
Requirements
- 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology
- Direct experience building campaign strategy and accountability for pipeline or revenue outcomes
- Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post-campaign learning
- Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement
- Experience orchestrating owned, earned, and paid programs
- Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience
- Strong cross-functional leadership and program judgment, including decision rights, competing priorities, dependencies, and influence without direct authority
- Analytical fluency using campaign, brand, engagement, and revenue signals to evaluate performance and make optimization decisions
- Preferred: experience leading enterprise product launch campaigns and evergreen motions for a multi-product B2B portfolio
- Preferred: experience partnering with Corporate Communications, analyst relations, customer advocacy, or social teams
- Preferred: experience marketing to complex enterprise buying groups
- Preferred: familiarity with marketing automation, CRM, media, intent, experimentation, and attribution platforms
- Preferred: experience using AI for research, briefing, content variation, synthesis, or analysis
- Durable skills: awareness, judgment, adaptability, and connection
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