Programmatic ad - tech strategist optimizing advertising yield across Pelmorex’s weather - media ecosystem. Managing SSPs, ad products, analytics, and LLM - powered operational innovation.
About the role
- Programmatic strategist driving ad-tech revenue and AI-powered client insights for Pelmorex, home of The Weather Network. Supporting sales, campaign optimization, forecasting, and data solutions.
Responsibilities
- Serve as the sales expert on programmatic, data segments, and insights products, guiding sales teams to close deals and drive revenue
- Work with clients and partners to formulate programmatic strategies aligned with their goals
- Collaborate with the sales team on pitch support, client presentations, and campaign optimizations
- Apply LLMs and Generative AI to automate operational processes, synthesize complex datasets, and generate actionable insights for client and internal reports
- Provide data-based insights and recommendations to improve campaign outcomes and long-term relationships
- Monitor and maintain dashboards tracking monetization metrics and campaign performance
- Support financial budgeting, revenue forecasting, and test plans for revenue optimization
- Proactively research new opportunities and develop revenue-increasing strategies
Requirements
- 4–7 years of experience in programmatic publisher sales, data analytics, data sales, or Ad Tech platform sales
- Expertise with ad tech platforms including GAM, AdX, DV360, TTD, Magnite, and Amazon TAM
- Practical experience using LLMs such as Gemini, ChatGPT, or Claude to optimize operational processes and generate strategic client/market insights
- Experience presenting media programs and solutions directly to clients
- Experience aligning programmatic and data solutions with client objectives
- Experience building and maintaining client relationships through communication and solution delivery
- Knowledge of Open Bidding and Prebid
- Understanding of digital data collection processes and best practices
- Strong analytical skills and experience extracting insights from data to inform programmatic and marketing strategies
- Bachelor’s degree in business, marketing, or a relevant technical field preferred
- Passion for programmatic advertising, data-driven decision-making, and client success
- Ability to communicate complex concepts clearly with clients and internal teams
- Interest in integrating emerging AI technologies and LLMs
- Ability to build relationships with clients, partners, and internal stakeholders
Benefits
- Summer hours
- Vacation days off in addition to personal days
- An extra day off during the month of your birthday
- IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team
- Open and transparent communication, including All Hands Meetings with the CEO
- Frequent employee pulse surveys
- Anonymous reporting platform (Speakfully)
Job title
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Degree requirement
No Education Requirement
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