Reddit Content Manager leading writers, staffing client accounts, and maintaining quality. Driving Reddit and AI - search content for Foundation’s B2B tech and SaaS clients.
About the role
- Content Marketing Manager shaping DealMaker’s fintech capital-raising narrative. Building multi-channel content strategies that educate audiences and drive pipeline.
Responsibilities
- Own the content strategy end-to-end, from editorial planning and audience targeting to channel mix and performance measurement, positioning DealMaker as the definitive voice on retail capital
- Write and edit long-form content, including benchmark reports, blog posts, customer stories, and thought leadership pieces
- Build a repeatable repurposing framework for reports, webinars, and major campaigns
- Create and manage multi-format content across blog, social, email, and emerging channels
- Partner with GTM, Product Marketing, and Sales on narratives, copy, and content amplification for launches, events, and campaigns
- Translate positioning and messaging into high-converting website copy
- Use analytics and performance data to measure content impact, identify audience insights, and improve messaging and strategy
- Leverage AI tools to accelerate production, repurposing, and research
- Audit the content library, map gaps to customer journey stages, and publish owned content
- Launch coordinated content pushes aligned to campaigns or product moments
- Maintain an editorial calendar and demonstrate measurable content contribution to pipeline metrics
- Ship benchmark reports or major thought leadership assets end-to-end
Requirements
- Proven experience writing and editing long-form B2B content, including blogs, reports, and case studies
- Ability to make complex technical subject matter compelling without oversimplifying it
- Experience building or owning a content strategy
- Understanding of how content maps to demand generation and pipeline
- Ability to work cross-functionally with Sales, Product Marketing, and GTM teams
- Ability to use SEO and AEO principles to drive discoverability
- Fluency with performance data and analytics
- Experience building a content repurposing engine across channels and formats
- Proactive use of AI writing and research tools
- Bonus: experience in fintech, capital markets, or financial services
- Bonus: experience shaping content for a high-growth B2B brand
- Bonus: experience with website copywriting and conversion-focused messaging
- Applicants must be legally authorized to work in Canada without sponsorship
Benefits
- Competitive compensation
- Opportunity to earn equity
- Shared employee benefit plan (medical, vision, & dental)
- AI tools to support innovative solutions
- Annual learning support
- Diverse and distributed team
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