Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Lifecycle Marketing Lead building Directive Consulting's lifecycle practice for B2B, SaaS, service, and eCommerce clients. Driving retention, nurture, expansion, and revenue through CRM and automation.
Responsibilities
- Help build Directive's dedicated Lifecycle Marketing practice from the ground up
- Build lifecycle strategies rooted in client revenue models, customer journeys, data, and business objectives
- Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement
- Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data
- Identify gaps in existing lifecycle programs and prioritize high-impact opportunities
- Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points
- Establish measurement frameworks connecting lifecycle activity to meaningful business outcomes
- Provide hands-on strategy, platform architecture, client delivery, and execution
- Work across client technology stacks and lifecycle platforms
- Own senior client relationships and lead strategic conversations
- Help define Directive's lifecycle methodology, service offerings, delivery model, technology recommendations, and measurement frameworks
- Help hire, mentor, and develop the lifecycle marketing team as the offering grows
- Support eCommerce, service, and SaaS clients across retention, channel enablement, lead nurture, pipeline acceleration, customer expansion, and subscription growth
- Help identify lifecycle marketing opportunities before engagements begin
- Participate in scoping, pitching, and expanding client engagements
- Collaborate with the Director and Managing Director while exercising significant autonomy
Requirements
- 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines
- Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models
- Hands-on experience architecting lifecycle programs from scratch
- Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement
- Working expertise in at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive
- Experience working with imperfect data and creating practical strategies despite technical limitations
- Strong client-facing communication and ability to lead conversations with senior stakeholders
- Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes
- Previous experience mentoring, managing, or informally developing other marketers
- Ability to move between strategy and execution
- Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements
- Comfort operating in ambiguity and creating structure where little exists
- Strong point of view paired with willingness to change based on data or client context
- Agency or consulting experience managing multiple clients simultaneously is a strong plus
- Experience supporting both eCommerce and B2B/SaaS lifecycle programs is a strong plus
- Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models is a strong plus
- Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor is a strong plus
- Experience with SMS strategy, technology evaluation, implementation, and optimization is a strong plus
- Experience partnering closely with RevOps, Sales Operations, or Marketing Operations teams is a strong plus
- Experience auditing lifecycle programs and translating findings into paid consulting engagements is a strong plus
- Previous responsibility for scoping, pitching, or selling professional services is a strong plus
- Experience helping build a new capability, department, or service offering is a strong plus
- Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies are a strong plus
- Established and current work authorization and permanent residence in Canada required for this role
- Reliable internet access and a professional background
- Ability to remain stationary for extended periods and observe and interpret written and verbal communication
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Access to certified therapists through Spring Health
- Headspace membership
- Physical therapy through Omada
- Thousands of Aaptiv virtual workouts
- Complimentary One Medical membership for primary and virtual care
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Your Birthday Off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, which scales in total amount over time
- Annual Company-wide Retreat
- 100% virtual work from a home office
- PC or Mac available
- Reasonable accommodations for qualified individuals with disabilities
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