Responsable de contenus SEO pilotant la production, la qualité et l’automatisation éditoriales. Coordination de rédacteurs et optimisation des contenus pour des clients PME et Grands Comptes.
About the role
- Director leading B2B content strategy for Emburse, which automates corporate expenses and invoices. Connecting editorial, SEO, AI discovery, and campaigns to pipeline growth.
Responsibilities
- Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to GTM campaigns and Emburse’s Expense Intelligence brand narrative
- Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns
- Collaborate with Social/Demand Gen, PR & AR, Product Marketing, and Demand Gen teams on campaigns, launches, announcements, and amplification
- Manage and develop the Content Writer through editorial direction, review, and craft coaching
- Manage agency and contractor relationships, including briefing, governance, contract oversight, and quality control
- Oversee AI-assisted drafting workflows while maintaining human editorial judgment
- Own AEO/GEO content strategy for LLM-driven discovery alongside traditional SEO
- Build and maintain a content measurement framework connecting performance to pipeline and MQA influence
- Deliver quarterly content strategy and performance readouts to Brand Marketing leadership
- Collaborate with the Multimedia Creator to integrate video into content strategy
- Ensure content reflects Emburse’s brand voice and messaging framework across formats and channels
Requirements
- Required: Bachelor’s degree
- 7–10 years of proven experience in B2B content marketing or content strategy
- Ideally experience in SaaS, fintech, or financial services
- 3+ years leading content strategy or managing writers and agencies
- Experience managing external agencies or freelance contributors, including contract oversight and quality governance
- Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes
- Strong grounding in SEO and working knowledge of AEO/GEO practices for LLM-driven content discovery
- Ability to shape the work of an adjacent Social team without a reporting line
- Ability to manage and grow a direct report and external agency relationships
- Excellent writing and editing skills across executive-level and technical B2B content
- Experience governing AI-assisted content workflows with human editorial judgment
- Ability to build a content measurement framework connecting content to pipeline and MQA influence
- Strong verbal, written, and presentation skills
- Willingness to travel occasionally (0–10%) for team, agency, or company events
- Preferred: Master’s in Marketing, Communications, or a related field
- Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy
Benefits
- Transparent interview process and responsive communication
- Opportunity to speak openly with engineers about their experiences working at Emburse
- Access to experienced engineering professionals for career and experience growth
- Equal employment opportunities
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