About the role

Director leading B2B content strategy for Emburse, which automates corporate expenses and invoices. Connecting editorial, SEO, AI discovery, and campaigns to pipeline growth.

Responsibilities

Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to GTM campaigns and Emburse’s Expense Intelligence brand narrative
Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns
Collaborate with Social/Demand Gen, PR & AR, Product Marketing, and Demand Gen teams on campaigns, launches, announcements, and amplification
Manage and develop the Content Writer through editorial direction, review, and craft coaching
Manage agency and contractor relationships, including briefing, governance, contract oversight, and quality control
Oversee AI-assisted drafting workflows while maintaining human editorial judgment
Own AEO/GEO content strategy for LLM-driven discovery alongside traditional SEO
Build and maintain a content measurement framework connecting performance to pipeline and MQA influence
Deliver quarterly content strategy and performance readouts to Brand Marketing leadership
Collaborate with the Multimedia Creator to integrate video into content strategy
Ensure content reflects Emburse’s brand voice and messaging framework across formats and channels

Required: Bachelor’s degree
7–10 years of proven experience in B2B content marketing or content strategy
Ideally experience in SaaS, fintech, or financial services
3+ years leading content strategy or managing writers and agencies
Experience managing external agencies or freelance contributors, including contract oversight and quality governance
Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes
Strong grounding in SEO and working knowledge of AEO/GEO practices for LLM-driven content discovery
Ability to shape the work of an adjacent Social team without a reporting line
Ability to manage and grow a direct report and external agency relationships
Excellent writing and editing skills across executive-level and technical B2B content
Experience governing AI-assisted content workflows with human editorial judgment
Ability to build a content measurement framework connecting content to pipeline and MQA influence
Strong verbal, written, and presentation skills
Willingness to travel occasionally (0–10%) for team, agency, or company events
Preferred: Master’s in Marketing, Communications, or a related field
Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy

Transparent interview process and responsive communication
Opportunity to speak openly with engineers about their experiences working at Emburse
Access to experienced engineering professionals for career and experience growth
Equal employment opportunities