Senior Performance Marketing Manager scaling Chess.com's paid acquisition across app, social, video, and DSP channels. Driving incrementality, ROAS, LTV, creative testing, and globally remote budget strategy.
About the role
- Demand Generation Manager responsible for scaling demand generation strategies using AI solutions at Ent, a security platform for human and AI-driven work.
Responsibilities
- Own demand generation strategy and execution across paid media, digital, webinars, field events, and partner marketing, with pipeline growth as the north-star metric.
- Build and scale pipeline in partnership with sales
- Design and run field marketing programs including events, workshops, executive briefings as a primary near-term growth lever, prioritizing buyer education over pure spend.
- Develop and manage partner marketing programs that expand reach through the ecosystem.
- Leverage AI natively across the workflow — content, campaign creation, analysis, and operations — to build and ship more.
- Plan and execute integrated, multi-channel campaigns that educate a technical, security-minded audience on Ent's approach to intent-aware prevention.
- Build reporting and analytics to measure pipeline contribution, program ROI, and funnel efficiency, and to inform where to invest next.
- Partner closely with sales, product marketing, and leadership to align programs to revenue goals and go-to-market priorities.
- Establish the processes, cadences, and infrastructure that let demand generation scale as the company grows.
Requirements
- 5+ years in demand generation, growth marketing, or a related B2B marketing role.
- A track record of driving measurable pipeline growth, ideally from $5-10M to $50-100M.
- Startup or high-growth experience, with a hands-on, builder mindset — comfortable executing directly rather than relying on a large team or agencies.
- AI-native approach to marketing: you instinctively ask how AI can help you build, create, and analyze faster.
- Experience across multiple channels, including field events and, ideally, partner marketing.
- Comfort operating with ambiguity and change, and building programs and processes from the ground up.
- Excellent collaboration skills, particularly partnering with sales to align on and drive pipeline.
- Familiarity with our stack of HubSpot, Asana, Figma, Canva, Camtasia is helpful, but no hard tooling requirements; we value how you think over which platforms you've used.
- B2B SaaS/ cybersecurity background preferred.
Benefits
- Distributed workplace. While we have positions we hire for in our SF office, we also hire remotely across North America.
- Own a piece of the journey. Every teammate gets meaningful equity on top of their salary.
- We’ve got you covered. 90% of your medical, dental, and vision is paid by Ent. We also cover 75% for your dependents.
- Take the time you need. Our flexible PTO lets you recharge, travel, or just take a breather.
- Family matters. 12 weeks of fully paid maternity leave (birth, adoption, or foster) and 8 weeks fully paid paternity leave.
- Live well. A $100 monthly lifestyle account to spend on what keeps you healthy and happy — fitness, wellness, learning, and more.
- Set up your space. A $500 home office stipend when you join as a remote employee.
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