Partner marketing manager advancing Entrust’s identity-centric security solutions through strategic technology alliances. Creating joint messaging, enablement, and content for GSIs, hyperscalers, and strategic partners.
Responsibilities
Develop joint value propositions and “better together” narratives connecting Entrust capabilities with partner offerings, routes to market, and customer priorities
Adapt product and solution messaging for specific partners, industries, accounts, and buyer-journey stages
Create industry-specific partner narratives and use cases for priority markets and audiences
Coordinate reviews across Brand, Product, Sales, and partner stakeholders
Develop partner and Entrust seller enablement content, including talk tracks, FAQs, objection handling, solution overviews, and training materials
Build reference architecture narratives with product, solutions, technical, and partner subject-matter experts
Develop joint customer success stories and proof points
Maintain partner-facing assets aligned with Entrust messaging and brand standards
Support content and copy for partner-specific solution pages, integration pages, content hubs, marketplace resources, and sales resource centers
Collaborate with integrated marketing and field marketing teams on campaign briefs, messaging, content requirements, and asset reuse
Develop partner-specific content for account-based marketing, field marketing, partner campaigns, and opportunity acceleration
Use AI responsibly to accelerate research, synthesis, ideation, and content development while ensuring final work is accurate, differentiated, and human in voice
Requirements
5+ years of experience in product marketing, technical marketing, partner marketing, solutions engineering, or a related B2B technology role
Experience creating messaging, positioning, sales enablement, and customer-facing content for cybersecurity, cloud solutions, identity and access management, or enterprise software solutions
Ability to understand and communicate technical concepts such as APIs, integrations, authentication flows, cloud architectures, or security frameworks
Experience collaborating with product management, solutions engineering, sales, and external technology partners
Bachelor's degree in Computer Science, Engineering, Information Systems, Cybersecurity, Marketing, or a related field
Equivalent combination of education and relevant professional experience will also be considered
Must be able to lawfully work within the US or Canada and have unrestricted work authorization for US or Canada
Familiarity with Identity & Access Management (IAM), Identity Verification (IDV), authentication, data security, cybersecurity, or cloud security
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