Director growing ABC Fitness partnerships, marketplace monetization, and revenue diversification. Building scalable growth programs for a global fitness software provider.
About the role
- Senior Growth Marketing Manager owning Joist's SaaS customer acquisition engine. Leading paid media, experimentation, forecasting, and cross-functional growth strategy.
Responsibilities
- Set the acquisition strategy and growth roadmap for Joist
- Develop annual and quarterly growth plans across Web, iOS, and Android
- Prioritize investments based on business impact, customer acquisition economics, and long-term growth potential
- Identify opportunities to unlock growth and challenge assumptions
- Own Joist's multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate, App Store, and emerging channels
- Partner with Paid Media to define strategy, allocate budgets, and measure success
- Optimize channel mix and investment based on performance
- Build and manage Joist's experimentation roadmap across acquisition, landing pages, messaging, onboarding, pricing, and conversion
- Own acquisition forecasting and planning
- Partner with Analytics on measurement, dashboards, and attribution
- Use data to identify trends, explain performance, and inform future investment
- Provide strategic direction for SEO and Growth Analytics
- Collaborate with Product Marketing and Lifecycle Marketing on go-to-market priorities
- Align teams around shared goals and highest-impact work
- Present growth performance, forecasts, and recommendations to senior leadership
- Translate complex data into clear business insights
- Represent Growth Marketing in planning, budgeting, and business reviews
Requirements
- 10+ years of experience in Growth, Performance, or Digital Marketing, ideally in SaaS, PLG, or subscription businesses
- Track record of owning customer acquisition strategy and delivering measurable business results
- Experience managing significant paid media investments ($10M+ preferred)
- Strong forecasting, experimentation, and analytical skills
- Deep understanding of Web, mobile, and app growth
- Experience influencing cross-functional teams without direct management responsibility
- Excellent communication skills and executive presence
- Strategic thinking combined with hands-on execution
- Experience in payments, fintech, or subscription businesses preferred
- Experience growing mobile apps and App Store Optimization (ASO) preferred
- Familiarity with lifecycle platforms such as Braze, Iterable, or Customer.io preferred
- Experience working in a Product-Led Growth environment preferred
- Must be eligible to work without sponsorship
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- 3 weeks of vacation to start
- A paid volunteer day of your choosing
- 2 floating holidays to celebrate anything of significance to you
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match
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