BMO director owning InvestorLine client journeys, growth and modernization. Leading digital, AI, service and cross - functional transformation across Canada.
About the role
- Customer growth marketing manager driving expansion, adoption, and advocacy for FacilityOS’s unified facilities-operations platform. Building segmented campaigns, customer journeys, webinars, and proof programs.
Responsibilities
- Own the annual and quarterly customer growth marketing plan
- Generate and influence expansion pipeline through cross-sell, upsell, site-expansion, tier-upgrade, standardization, and product-adoption campaigns
- Identify high-potential customer cohorts and develop segmented campaign audiences and growth plays
- Define campaign eligibility, suppression, and overlap rules
- Build repeatable customer growth programs and playbooks
- Develop campaign briefs, customer journeys, emails, landing pages, webinar programs, in-app messages, and enablement materials
- Coordinate campaign execution across HubSpot, Salesforce, Pendo, Salesloft, and other customer engagement platforms
- Establish response-routing and follow-up processes with Customer Success, Sales, and Revenue Operations
- Monitor engagement, follow-up, pipeline creation, conversion, data quality, and audience overlap
- Own or coordinate the customer newsletter and recurring customer webinar program
- Build education-first campaigns supporting product adoption, retention, and expansion
- Partner on product announcements, releases, beta programs, and early-adopter campaigns
- Build and maintain a customer advocate pipeline for references, reviews, referrals, case studies, speaking opportunities, and events
- Lead case-study development from customer identification through publication and activation
- Develop a searchable advocate and reference pool
- Manage customer review-generation and referral programs
- Support the Customer Advisory Board and lead customer recruitment and engagement for conferences and events
- Own the customer growth marketing scorecard and measure pipeline, ARR impact, engagement, conversion, adoption, advocacy, and ROI
- Use performance data and customer feedback to optimize segmentation, messaging, channels, campaigns, and investment
Requirements
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, account-based marketing, or B2B SaaS demand generation
- Demonstrated success generating measurable expansion pipeline through cross-sell, upsell, product adoption, or customer lifecycle programs
- Experience building segmented and account-based campaigns using CRM, marketing automation, sales-engagement, and in-app engagement platforms
- Strong working knowledge of HubSpot and Salesforce
- Experience with Salesloft, Pendo, Clay, ZoomInfo, Qualified, or similar platforms is an asset
- Comfort working with account, contact, opportunity, product-usage, and campaign-performance data
- Experience partnering with Sales, Customer Success, Product Marketing, Revenue Operations, Marketing Operations, Content, Design, Product, and Legal
- Excellent writing and editing skills, including customer emails, campaign briefs, webinar promotions, landing-page copy, and enablement materials
- Experience running customer webinars, advocacy, referral, review, case-study, advisory-board, community, or event programs
- Strong project and stakeholder management skills
- Sound commercial judgment balancing customer experience, revenue opportunity, account risk, and team capacity
- Highly organized, collaborative, and hands-on approach
- Legal eligibility to work for any employer in Canada
- Offer may be conditional upon criminal record, credit, employment, educational, and reference checks
Benefits
- Comprehensive health coverage
- Hybrid work environment
- Opportunity for advancement and growth
- Catered events, snacks, and drinks
- Birthday and life celebrations
- Two annual parties per year
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Degree requirement
No Education Requirement
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