Remote Marketing Coordinator managing email, social media, SEO, outreach, and project QA. Supporting a fractional - CMO firm serving homebuilders, real estate companies, and founder - led businesses.
About the role
- Field Marketing Specialist executing conferences and field programs for Feathery’s AI operating system for financial institutions. Driving sales alignment, lead generation, pipeline, and event ROI across North America.
Responsibilities
- Own industry conferences and events end-to-end, including sponsorship coordination, registration, booth and materials, vendors, attendee communications, onsite logistics, and post-event follow-up
- Manage multiple events simultaneously across timelines, budgets, vendors, and internal stakeholders
- Coordinate Feathery’s presence across industry conferences, customer and prospect events, executive dinners, roundtables, webinars, and other field programs
- Partner with internal teams and external vendors to ensure every program is delivered smoothly, on time, and to a high standard
- Travel across North America as needed to support key conferences and events
- Partner with Account Executives and Sales leadership to align events with priority accounts, territories, and pipeline goals
- Coordinate pre-event outreach and meeting-booking efforts
- Manage attendee and lead capture and ensure clear, timely handoff and follow-up after events
- Create opportunities for Sales to engage prospects and customers through dinners, roundtables, executive programs, and other targeted field activations
- Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions
- Track and evaluate event success across attendance, MQLs, meetings booked, qualified opportunities, sourced and influenced pipeline, and overall event ROI
- Report on program performance and use results and Sales feedback to improve future events and investment decisions
- Identify which events and programs deliver the strongest engagement and commercial impact
- Help improve and scale event processes as Feathery’s field marketing program grows
- Partner with Sales and Marketing leadership on event strategy and investment decisions
Requirements
- 3–5 years of B2B field marketing or event marketing experience within enterprise SaaS/software
- Demonstrated experience personally owning conferences and events end-to-end — from planning and logistics through onsite execution and follow-up
- Experience working closely with Sales/AEs and understanding how field marketing contributes to awareness, meetings, opportunities, and pipeline
- Experience running a mix of industry conferences and customer/prospect programs such as dinners, roundtables, webinars, or regional events
- Excellent project management and organizational skills, with the ability to manage multiple events, deadlines, vendors, budgets, and stakeholders simultaneously
- Commercial mindset and experience measuring event performance beyond attendance, including MQLs, meetings, qualified opportunities, pipeline, conversion, and ROI
- Proactive, resourceful, and comfortable taking ownership in a fast-moving environment
- Strong communication and cross-functional collaboration skills
- Ability and willingness to travel across North America for conferences and events
- Experience in fintech, financial services, insurance, or wealth management
- Experience with CRM, marketing automation, lead capture, or event tools such as HubSpot, Salesforce, or similar platforms
- Experience at an early-stage or high-growth B2B SaaS company
- Experience supporting account-based or executive engagement programs
Benefits
- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Downtown Toronto office location
- Office snacks and monthly catered lunch
- A supportive, low-ego team that values ownership and growth
- Company offsite to connect and recharge
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
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