Partner Marketing Manager driving co - marketing campaigns, MDF, webinars, and events for Tipalti’s AI - powered finance automation platform. Generating measurable partner - sourced pipeline through strategic alliances and integrated marketing programs.
About the role
- Marketing Portfolio Manager shaping customer-centric aftermarket marketing for Finning Canada, the world’s largest Caterpillar dealer. Driving parts adoption, service upsell, retention, and lifecycle value across Western Canada.
Responsibilities
- Develop and execute integrated marketing plans aligned to Aftermarket revenue and growth objectives
- Embed customer, market, and competitive insights into strategy development and campaign planning
- Design programs supporting parts adoption, service upsell, customer retention, and lifecycle value
- Partner with Sales, Service Operations, Parts, and Digital
- Build stakeholder relationships and influence alignment and adoption of marketing priorities
- Translate business needs into marketing requirements, messages, and value propositions
- Lead multichannel campaigns across digital, events, content, email, CRM, and sales enablement
- Create briefs, guide creative development, ensure brand alignment, and oversee project delivery
- Monitor performance metrics, report results, and optimize tactics based on insights and feedback
Requirements
- Commercial mindset with demonstrated experience in revenue-driven environments
- Experience in sales, service, and/or parts operations or supporting teams in these areas
- Strong stakeholder management and ability to influence without authority
- Proven ability to build and execute integrated marketing strategies
- Customer-centric approach
- Strong communication and collaboration skills
Benefits
- Diverse and inclusive work environment
- Equal opportunity employment
- Reasonable accommodations/adjustments for individuals with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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