Growth Marketing Specialist supporting paid campaigns, lead generation, analytics, and nurture programs. Applying AI tools to accelerate marketing operations and SaaS growth.
About the role
- Senior Growth Marketer driving paid acquisition and B2B demand generation for Fintel Connect, a fintech affiliate and influencer marketing platform. Improving qualified pipeline through ABM, campaign optimization and experimentation.
Responsibilities
- Plan and manage paid acquisition campaigns across Fintel Connect’s priority channels
- Develop audience targeting and channel recommendations based on the ICP and commercial priorities
- Manage campaigns from planning through optimization, focusing on qualified demand and pipeline contribution
- Test audiences, messaging, offers, creative and landing pages to improve performance
- Review channel performance and recommend where to scale, optimize or adjust investment
- Partner with Content and Design on campaign creative and messaging
- Turn GTM priorities into demand-generation campaigns for priority audiences and accounts
- Build campaign plans defining the audience, buyer needs, offer, channels, and success measures
- Support and execute account-based marketing initiatives in partnership with Sales
- Coordinate campaigns across paid, email, content, events, partnerships, and other relevant channels
- Identify opportunities to reach and engage priority audiences and accounts
- Track campaign performance, lead quality and pipeline contribution
- Partner with Marketing Operations to ensure programs are accurately tracked and measurable
- Review performance across acquisition, conversion, lead quality and pipeline
- Identify what is working, what could improve, and what should be tested next
- Turn campaign data into practical recommendations and next steps
- Build a consistent approach to testing and optimization across Growth Marketing programs
- Build a repeatable paid acquisition engine targeting highest-priority audiences and accounts
- Establish lifecycle and nurture journeys that progress engaged buyers toward Sales readiness
- Improve conversion across campaign landing pages, CTAs and key Marketing journeys through structured experimentation
- Establish campaign measurement and retrospective processes
- Build a feedback loop with Sales around lead quality, buyer signals and messaging
- Increase qualified pipeline contribution from Marketing
Requirements
- 5+ years of B2B Marketing experience, ideally within SaaS, fintech, financial services, performance marketing or another B2B environment
- Experience developing or executing B2B demand-generation programs
- Experience planning and managing paid acquisition campaigns
- Comfortable working with campaign data and using it to improve performance
- Good understanding of audience targeting, segmentation, and the B2B buyer journey
- Familiarity with CRM and Marketing automation platforms; HubSpot experience is an asset
- Exposure to areas such as ABM, lifecycle marketing, or conversion optimization is helpful but not required
- Comfortable working in a collaborative, hands-on Marketing team
- Able to work independently while collaborating effectively with others
- Strong communication, problem-solving, and organizational skills
- Financial services, fintech or affiliate/partnership marketing experience are an asset
Benefits
- A competitive base salary
- A rapidly growing organization with real career progression and continuous learning
- Comprehensive health and wellness benefits
- 5 Paid sick days
- Paid volunteer time to support causes that matter to you
- A balanced hybrid schedule with one remote day each week
- Team events and social perks
- Summer Fridays, every second Friday, start the weekend early
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