Affinity marketing manager driving acquisition and revenue growth for Canadian insurer Intact. Leading demand generation, go - to - market strategy, campaign optimization, and marketing professionals.
About the role
- Senior Growth Marketing Manager optimizing Float’s website conversion funnel and self-serve and sales-assisted journeys. Driving experimentation and lower-funnel demand capture for Canadian businesses.
Responsibilities
- Own the web CRO roadmap end to end, including testing plans, experiments, and lift reporting
- Build and iterate landing pages by segment and vertical
- Lead post-launch optimization of the new website, refreshing copy and improving customer journeys
- Design and own self-serve and AE-led site journeys
- Define visitor routing between self-serve and AE-led motions
- Own lower-funnel demand capture and establish MQL/SAO criteria and handoff SLAs with XDR
- Partner with RevOps on CRO reporting and testing frameworks
- Apply rigorous experimentation through sound test design, clear hypotheses, and statistical significance analysis
Requirements
- 5+ years of hands-on CRO or web optimization ownership at a high-growth company
- Deep comfort with Webflow or a similar site platform
- Experience with A/B testing tools and analytics/heatmapping tools
- Ability to set up and run tests without waiting on engineering
- Track record designing customer journeys across different segments or motions
- Strong analytical skills, including test sizing, result analysis, and statistical significance assessment
- Experience partnering with product, sales, and operations teams to ship live-site changes
- Ability to prioritize against limited design and development resources
- Practical, day-to-day use of AI tools for research, insight synthesis, and experimentation
Benefits
- Competitive compensation
- Equity options
- Benefits
- Hybrid work model
- Catered team lunches every Tuesday, Wednesday and Thursday
- Dog-friendly office
- High-trust, high-performance culture
- Workplace accommodations during the hiring process or employment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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