Affinity marketing manager driving acquisition and revenue growth for Canadian insurer Intact. Leading demand generation, go - to - market strategy, campaign optimization, and marketing professionals.
About the role
- User Acquisition Manager growing Gismart’s Hello Piano music app through paid acquisition campaigns. Optimizing creatives, budgets, bidding, analytics, and expansion into new geographies.
Responsibilities
- Own and lead user acquisition strategy for Hello Piano across paid channels
- Partner with the creative production team to brief, test, and iterate on playables, video, and static ad creatives
- Analyze campaign performance across channels and translate data into optimization recommendations
- Identify and lead expansion into new geographies, adapting acquisition strategy and creative to local market dynamics
- Build and maintain automation and auto-rules processes for bidding, budget allocation, and campaign management at scale
- Monitor CPI, ROAS, LTV, Sub2Paid, and retention metrics and report performance against targets
- Collaborate with product, analytics, and growth teams to align acquisition efforts with broader business goals
Requirements
- 2+ years of experience in user acquisition or performance marketing
- Proven experience managing paid user acquisition campaigns across Meta, Google, AppLovin, TikTok, and similar major channels
- Meaningful paid campaign budget ownership
- Strong analytical skills with LTV, ROAS, CPP, retention, and cohort-based metrics
- Experience with MMPs and analytics tools such as AppsFlyer or Adjust
- Hands-on experience building or managing automation and auto-rules for bid and budget optimization
- Familiarity with creative testing processes
- Ability to brief and collaborate effectively with creative teams
- Experience expanding products into new markets and geographies
- Understanding of localization and regional performance dynamics
- Strong Excel and Google Sheets skills
- Excellent communication skills and ability to work cross-functionally with product, creative, and analytics teams
- SQL or scripting, such as Google Apps Script, is a plus
Benefits
- Remote-first culture with flexible working schedule
- Work anywhere in the world remotely or from a corporate hub
- 100% coworking compensation in Ukraine, except Kyiv
- 50% coworking compensation for coworking spaces worldwide
- Free office lunches for employees working from hubs
- 12 public holidays per year for employees in other locations
- 100% sick leave compensation
- Partial coverage of medical insurance, sports activities, and therapy costs
- Equipment provided or maintenance costs covered
- 70% coverage of professional development courses
- 100% coverage of corporate English courses
- 18 working days of paid vacation per year
- 3 personal days per year
- Extra vacation day for each year at Gismart
- Corporate events and team-building activities across Gismart hubs
Job title
Job type
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Salary
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Degree requirement
No Education Requirement
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