Digital Communications Coordinator creating graphics, videos, and multimedia content for University of Maryland Global Campus. Managing digital assets, editorial execution, and social media engagement support across remote North America.
About the role
- National Marketing Communications Manager leading Buick and GMC brand, retail and media campaigns for General Motors Canada. Driving integrated advertising, agency leadership and measurable growth across Canadian customer journeys.
Responsibilities
- Lead integrated national communication strategies for Buick and GMC across brand, nameplate, product launch and retail programs
- Own annual planning, marketing plans, agency briefs and communications planning
- Translate consumer research, cultural trends, competitive intelligence and market performance into strategic recommendations, messaging frameworks and creative briefs
- Develop audience- and journey-relevant messaging to build awareness, shift perception and drive consideration
- Steward Buick and GMC brand identities and global standards for Canadian audiences
- Present strategic recommendations to senior leadership and stakeholders
- Identify emerging consumer, cultural, technology and marketing trends, including practical AI applications
- Plan and develop integrated brand and retail advertising across broadcast, connected TV, digital video, search, social, programmatic, out-of-home, experiential, CRM, website and other channels
- Build a social-first, always-on communication architecture
- Brief and direct creative agency partners from strategy through production
- Oversee creative production, asset adaptation, distribution and governance across the Buick and GMC portfolio
- Manage schedules and coordinate legal, brand, product and stakeholder approvals
- Lead brand partnerships, influencer activities, branded entertainment, sponsorships and experiential programmes
- Coordinate messaging and resource requirements across marketing, CRM, website, customer experience, retail, PR, regional marketing and sales teams
- Translate communications objectives into full-funnel media strategies and high-value customer behaviours
- Define or validate target audiences, customer segments, channel roles, media mix, investment allocation, reach, frequency and campaign KPIs
- Evaluate media and performance marketing effectiveness and apply test-and-learn principles
- Align forecasts and campaign plans with retail activity, product availability, launch timing and dealer objectives
- Oversee communications and production budgets
- Build relationships across the commercial organization and central GM teams
- Lead creative, media, experiential, production and other agency relationships
- Collaborate with global GM teams to share assets, best practices and learnings
- Lead, coach and develop direct reports and foster a high-performance team culture
- Manage multiple priorities while maintaining quality, judgement and urgency
- Travel across Canada as required for meetings, launches, events and experiential programmes, including occasional weekends or irregular hours
Requirements
- Bachelor’s degree in Business or a related field, or equivalent experience required
- Eight or more years of progressive experience in marketing communications, advertising, brand building, media, performance marketing or a related discipline
- Experience leading integrated brand and retail campaigns across paid, owned and earned channels
- Experience leading creative, media and other agency relationships
- Ability to write compelling communications briefs and provide strategic and creative feedback
- Experience managing people, delegating workload, developing talent and building high-performing teams
- Strong understanding of digital, broadcast, CRM, social, experiential and out-of-home marketing
- Practical exposure to media planning and buying
- Understanding of full-funnel planning, audience strategy, media mix, budget allocation, KPIs, measurement, attribution and performance optimisation
- Ability to connect media and communications tactics to sales, consideration, customer acquisition and brand health
- Ability to manage significant budgets, timelines, approvals and production deliverables
- Strong analytical capability and ability to turn data, research and campaign performance into action
- Ability to defend recommendations with strategic rationale and evidence
- Excellent written and verbal communication, presentation, storytelling, coordination and project-management skills
- Proficiency in PowerPoint and common marketing and collaboration tools
- Ability to work effectively with cross-functional, cross-country and global teams
- Self-starter with creative problem-solving ability, strong judgement and a customer-first mindset
- Automotive industry experience, retail product knowledge and bilingual English/French capability are assets, not requirements
- Must be able to report to the Markham or Oshawa Elevation Centre at least three times per week
- Must be able to travel less than 25% for the role
- GM does not provide immigration-related sponsorship; applicants must not require GM immigration sponsorship now or in the future
Benefits
- Paid time off, including vacation days and holidays
- Supplemental benefits for pregnancy, parental and adoption leave
- Healthcare, dental and vision benefits
- Health care spending account
- Wellness incentive
- Life insurance plans for you and your family
- Company and matching contributions to a defined contribution pension plan
- GM Vehicle Purchase Plan for you, your family and friends
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