Field Marketing Specialist executing events for MaintainX, a mobile work - execution platform for industrial teams. Driving pipeline through trade shows, conferences, webinars, and event marketing.
About the role
- Regional marketing director leading ABM, partner marketing, and pipeline programs for Nitro’s digital document workflow SaaS. Managing regional strategy, team execution, and revenue performance during leave cover.
Responsibilities
- Lead the strategy, planning, execution, and measurement of Nitro’s regional marketing motion during a fixed-term leave cover period
- Own the regional marketing plan and operating rhythm, localising and prioritising global campaigns, direct marketing, partner marketing, ABM, events, and deal acceleration programs
- Translate company, revenue, and marketing objectives into regional priorities, success metrics, quarterly plans, and execution roadmaps
- Balance acquisition and expansion motions across Enterprise and Strategic segments
- Represent regional performance, market feedback, blockers, and opportunities to global marketing and revenue leadership
- Lead regional pipeline generation for acquisition and expansion across direct and partner motions
- Guide Strategic and Top Account ABM programs and support account selection, audience definition, research, messaging, campaign orchestration, and bespoke account plays
- Drive deal acceleration programs for priority Sales opportunities
- Execute regional partner marketing activity with Channel Sales, Global Partner Marketing, and regional CAMs
- Support partner events, co-marketing campaigns, incentives, enablement, gifting, and executive partner engagement
- Measure partner marketing against pipeline, conversion, engagement, and ROI
- Provide day-to-day leadership, coaching, prioritisation, and support for regional marketing team members
- Build relationships across Sales, Channel, Customer Success, Product Marketing, Brand, Marketing Operations, RevOps, and external partners
- Define, track, and communicate regional marketing KPIs
- Use data to identify programs to scale, pause, or redesign
- Deliver regular performance readouts to Marketing and Revenue stakeholders
- Maintain reporting, operating cadence, documentation, and handover materials throughout the leave cover period
Requirements
- 8+ years of B2B marketing experience, ideally in SaaS, technology, revenue marketing, regional marketing, field marketing, demand generation, or partner/channel marketing
- Proven experience owning marketing programs tied directly to pipeline, revenue, conversion, expansion, and ROI outcomes
- Experience leading or managing marketers, coaching team members, and driving execution through others
- Strong understanding of enterprise sales motions, strategic account marketing, ABM, events, partner marketing, and sales-aligned campaign execution
- Strong stakeholder management skills and ability to influence Sales, Channel, Customer Success, Product, Marketing, and senior leadership audiences
- Strong analytical mindset and comfort using campaign, pipeline, CRM, and revenue data
- Experience with marketing automation, CRM, project management, and analytics tools such as HubSpot, Salesforce, Airtable, or similar platforms
- Clear written and verbal communication skills
- Comfort working in an environment of change where priorities shift
- Interest in using AI tools such as ChatGPT or Claude
- Willingness to travel occasionally for regional events, partner activity, or internal planning sessions
Benefits
- Health insurance
- Dental coverage
- Vision coverage
- Wellness perks
- Pension/401k matching
- Flex Time Off
- Hybrid work model with two days of remote work each week
- Accessible candidate experience and accommodations or adjustments throughout the interview process and beyond
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No Education Requirement
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