Marketing Generalist supporting BRC’s marketing campaigns, showroom tours, product launches, and sales presentations. Coordinating samples, promotional merchandise, projects, suppliers, and internal stakeholders.
About the role
- Responsable marketing B2B chez Boostalab, entreprise québécoise de développement des compétences relationnelles. Optimisation des ventes organisationnelles et croissance de la boutique de formations en ligne.
Responsibilities
- Own the performance of Boostalab’s two B2B sales channels: organizational sales and self-serve online purchasing
- Manage external partners responsible for SEO, GEO, and paid advertising campaigns
- Direct agencies, assess their recommendations, coordinate timelines, and track deliverables
- Analyze partner and channel performance, adjust budgets, and evolve scopes of work
- Create and optimize landing pages and web pages associated with Google Ads campaigns
- Increase the visibility and traffic of the online store in French- and English-speaking markets
- Promote all 33 training programs and test different channels and messages to drive individual purchases
- Write campaign content and participate in campaign execution
- Leverage a database of more than 40,000 contacts to generate qualified meetings
- Develop email sequences, create prospecting content, and automate selected communications
- Integrate and optimize HubSpot, Airtable, GA4, and Google Tag Manager
- Analyze metrics and ten years of data to recommend actions and achieve 30 qualified meetings per month
- Present results at weekly marketing and sales meetings and monthly reviews
- Align marketing strategies with the sales team’s priorities
- Collaborate on campaigns conducted with strategic distribution partners
Requirements
- Bachelor’s degree or equivalent practical experience
- 5 to 7 years of marketing experience, with specialization flexible
- Experience managing external partners or agencies
- Comfortable working with systems: using them, optimizing them, and exploring new ones
- Strong writing skills
- Comfortable holding a professional conversation in English
- Desired competencies: strategic vision, teamwork, accountability, initiative, results orientation, versatility, organizational skills, adaptability, and technological proficiency (tech-savvy)
- Assets: experience in sales, training, or human resources
- Assets: experience with e-commerce or a transactional channel
- Assets: experience working in a small team, as a self-employed professional, or in a volunteer setting
- Contribute to the vision and execution of marketing visuals
Benefits
- 4 weeks of vacation, plus one additional day per year, up to 5 weeks after 5 years
- 5 wellness days
- 1 day off on your birthday
- 2 additional statutory holidays
- The week between Christmas and New Year’s closed and paid, in addition to vacation time
- $1,000 health and wellness allowance
- $2,000 allowance for professional development or equipment
- $75 monthly allowance for mobile phone and internet expenses
- 100% remote work, with one in-person day in Montreal per month
- 37.5 hours per week
- Technology ecosystem including HubSpot, Airtable, Shopify, Lemlist, Brevo, Google Workspace, Slack, Calendly, Canva, Firefly, Google Tag Manager, GA4, and LinkedIn and Meta Ads Managers
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