Enterprise Marketing Manager driving net - new, expansion, and partner pipeline for Docebo’s AI - powered learning platform. Building account - based campaigns for enterprise and government buyers.
IG
Senior Marketing Manager, Customer Lifecycle
Posted 2 weeks ago
About the role
- Senior Marketing Manager owning onboarding, advocacy, referral, growth, and retention programs for McLean & Company. Driving customer engagement, loyalty, expansion, and churn reduction.
Responsibilities
- Own the strategy and execution of customer lifecycle programs across onboarding, product adoption, advocacy, awards, referrals, growth, and retention
- Design and lead onboarding programs and communications that accelerate time-to-value
- Build adoption campaigns with sales and product teams to increase usage of key features
- Develop lifecycle communications across email, in-app, and content channels
- Develop and execute a customer advocacy strategy and scale the customer awards program
- Identify and nurture customer advocates for case studies, testimonials, events, and peer networking
- Develop and scale a customer referral program aligned with growth objectives
- Develop customer growth initiatives that encourage expanded product adoption and account expansion
- Identify at-risk customers using usage data, support signals, and satisfaction metrics
- Design and execute save and win-back programs with customer success and sales
- Track churn indicators and retention metrics to reduce attrition
- Analyze performance metrics across lifecycle programs and refine strategies
- Liaise between marketing, sales, and customer success teams
- Lead and manage two shared marketing resources, acting as project manager and allocating resources across initiatives
Requirements
- BS/MS degree in marketing, communications, or a related field
- 7-10 years of experience in B2B marketing, customer engagement, or lifecycle/advocacy roles
- Experience managing customer lifecycle programs such as onboarding, adoption, advocacy, awards, referral, growth, or retention programs
- Strong ability to build and nurture customer relationships
- Proven experience developing and executing integrated marketing campaigns across the customer journey
- Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders
- Strong storytelling and content creation skills, including case studies and testimonials
- Excellent written and oral communication skills
- Analytical ability to measure program success, interpret churn/retention data, and iterate based on insights
- Experience managing and mentoring team members
- Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo
- Creative problem-solving skills
- Exceptional organizational skills and ability to manage competing deadlines and complex projects
- Ability to adapt quickly to changing priorities
- Bilingual proficiency in French, Spanish, or German is good to have
Benefits
- Equal opportunity employer committed to diversity and inclusion
- Recruitment and hiring accommodations available upon request
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
ABM Manager leading multichannel government and collections campaigns for TP, a global digital business services provider. Driving pipeline through personalized account targeting, events, and marketing technology.
Marketing Intern supporting BOLD Magazine’s digital campaigns, social media, SEO, and email marketing. Creating content, researching markets, and tracking campaign performance.
Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
Senior Manager, Marketing Analytics owning AI - driven campaign, attribution, funnel, and pipeline measurement. Helping Optro’s enterprise GRC SaaS platform optimize marketing investment and growth.
Global Strategic Marketing Co - Op supporting Johnson & Johnson’s pasritamig prostate cancer brand strategy. Delivering marketing projects and partnering with global cross - functional teams and agencies.
Customer Marketing Manager building customer reference, community, newsletter, case study, and user - group programs for Planful’s financial performance management software. Advancing sales through customer advocacy and measurable marketing insights.
Part - time remote Marketing Coordinator creating LinkedIn content and short - form videos. Supporting Pivot + Edge’s recruitment marketing execution and content publishing cadence.
Remote part - time VA implementing courses, Squarespace, ConvertKit, funnels, Meta Ads, and social content. Supporting a therapist’s growing online education business.
Canada Marketing Manager scaling Therabody’s wellness technology brand nationwide. Leading localized campaigns, product launches, partnerships, events, retail marketing, and Canadian agency relationships.