Senior Software Engineer, Marketing Enablement – Technology

Posted 4 hours ago

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About the role

  • Senior Software Engineer responsible for architecting and scaling backend services for Instacart's Paid Marketing channels. Collaborating across Marketing, Product, and Engineering to drive technical direction and innovation.

Responsibilities

  • Lead complete projects independently across backend services, APIs, and data pipelines, defining experimentation, development, and rollout strategies across multiple systems with minimal guidance.
  • Architect scalable, robust solutions for performance, reliability, and cost efficiency, applying deep technical knowledge to design systems that handle high-throughput marketing operations.
  • Drive technical improvements by identifying and solving deeper underlying problems, designing appropriate abstractions to simplify complexity and promote reusability across the codebase.
  • Partner directly with Marketing and Product stakeholders to influence features and requirements, bringing strong technical perspective while making well-reasoned trade-offs between complexity, business value, and delivery timelines.
  • Mentor junior engineers through code reviews, technical guidance, and onboarding support, while contributing to team productivity through process improvements and automation.

Requirements

  • 5–8 years of software engineering experience with expert-level proficiency in Python for building scalable backend services, APIs, and data pipelines.
  • Proven track record of leading complete projects end-to-end, including architecture design, implementation, experimentation, and production rollout.
  • Deep expertise with data integration technologies (Snowflake, SQL, ETL processes) and workflow orchestration tools (Airflow, DBT).
  • Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions (logging, metrics, tracing).
  • Strong product thinking with ability to research problems deeply, influence product direction, and make strategic trade-offs balancing technical and business considerations.
  • Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders.
  • Experience architecting and implementing automation frameworks and reusable abstractions that improve team productivity and system extensibility.
  • Advanced knowledge of ad platform APIs (Google Ads, Facebook Ads, Snapchat Ads) and conversion tracking mechanisms at scale.
  • Deep understanding of digital marketing operations and performance marketing KPIs (ROAS, LTV, CAC, CPA) with ability to identify technical opportunities that drive business impact.
  • Experience with cloud cost optimization, chaos engineering, and disaster recovery planning.
  • Track record of managing technical debt strategically and leading legacy system modernization efforts.
  • Experience with security-by-design principles and leading incident response for production systems.
  • Demonstrated ability to leverage AI tools for significant productivity improvements and contribute to AI-assisted development infrastructure.

Benefits

  • Flexible work arrangements
  • New hire equity grant
  • Annual refresh grants

Job type

Full Time

Experience level

Senior

Salary

CA$168,000 - CA$177,500 per year

Degree requirement

Bachelor's Degree

Tech skills

AirflowCloudETLPythonSQL

Location requirements

RemoteCanada

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