Professional Services Consultant helping Canadian automotive dealerships implement Solera’s vehicle lifecycle SaaS products. Driving adoption, ROI, consulting engagements, and data - informed client recommendations.
About the role
- Affinity marketing manager driving acquisition and revenue growth for Canadian insurer Intact. Leading demand generation, go-to-market strategy, campaign optimization, and marketing professionals.
Responsibilities
- Develop and refine comprehensive marketing strategies based on customer insights, market trends, and data analytics
- Develop and implement demand generation strategies to create quotes and nurture qualified leads
- Create actionable marketing plans aligned with business objectives and brand goals
- Collaborate with business development teams on market entry and business-objective alignment
- Identify market opportunities, competitive landscape, and target audience segments for go-to-market plans
- Track go-to-market initiative performance and iterate strategies for optimal results
- Monitor and analyze growth and campaign performance by sector and region
- Conduct data-driven assessments to improve and optimize campaign effectiveness
- Use multi-channel approaches to engage target audiences and drive pipeline growth
- Provide performance reports and insights to stakeholders and recommend strategic adjustments
- Lead, mentor, and develop a team of marketing professionals
- Provide feedback, coaching, and professional development opportunities
- Define and implement processes and tools to improve team efficiency and collaboration
- Drive innovation using data and AI to improve marketing efficiency and effectiveness
- Redefine service models with partners and stakeholders to enhance collaboration and autonomy
- Support the growth ambitions of affinity and white label marketing initiatives
Requirements
- Bachelor’s degree in business administration or marketing and any combination of equivalent education
- At least 5 years of experience managing professionals
- At least 7 years of experience in marketing strategy, affinity marketing, or demand generation, or a combination thereof
- Strong understanding of data analysis and performance
- Proven experience in demand generation and go-to-market strategy
- Excellent project management skills, including budget management and timelines
- Excellent communication and presentation skills with the ability to influence business decisions
- Ability to work collaboratively and inspire a team
- Organized and comfortable in a fast-paced, changing environment
- Ability to prioritize tasks
- Solution-driven mindset and willingness to challenge the status quo and innovate
- Eligible to work in Canada; no Canadian work experience required
- For candidates located in Quebec, bilingualism in English and French is required
Benefits
- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits supporting physical and mental wellbeing, including telemedicine and Wellness account
- Share plan and other savings of up to 12% of salary or more
- Annual bonus target of 15%, with potential payout of up to double the target, subject to personal and company performance
- Employee Share Purchase Plan (ESPP) with Intact matching 50% of net shares
- Defined benefit pension plan offering guaranteed income for life
- Professional development opportunities
- Accessible workplace and workplace adjustments/accommodations
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