Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Senior Marketing Advisor leading national email, SMS, direct-mail, and call campaigns for Intact Financial Corporation’s insurance brands. Optimizing acquisition, loyalty, and retention initiatives.
Responsibilities
- Lead planning, creation, execution, and performance assessment of national relationship marketing campaigns
- Develop, version, produce, and monitor full-funnel direct marketing campaigns and client communications across email, SMS, direct mail, and call scripts
- Target existing customers and prospects across Intact Financial Corporation brands and segments
- Manage projects autonomously from brief through final delivery
- Gather relevant insights and information for each project
- Manage multiple projects with database, operations, IT, web, brand, legal, agency, and supplier teams
- Ensure project objectives, timelines, and budgets are respected
- Review marketing collateral and coordinate stakeholder approvals
- Validate proofs for flawless, error-free delivery
- Track expenses and open purchase orders
- Drive creativity while ensuring compliance with brand creative guidelines
- Assess campaign performance and recommend optimization opportunities
- Drive innovation and outperformance
- Prepare and deliver presentations for senior leadership
- Represent the relationship marketing team in committees and meetings with internal and external stakeholders
Requirements
- Bachelor’s degree preferably in Marketing, Communications, or another related field
- 5–7 years of experience in email marketing, relationship marketing, or another marketing field
- Excellent verbal and written communication skills
- Strong analytical skills
- Results-oriented and able to challenge the status quo
- Organization and priority-management skills
- Ability to adapt to change
- Leadership and teamwork skills
- Attention to detail
- Dynamism, proactivity, and creative spirit
- Mastery of the Microsoft Office suite
- Agency experience is an asset
- Knowledge of the insurance industry is an asset
- Authorization to work in Canada
- For candidates located in Quebec, bilingualism in English and French is required
- No Canadian work experience required
Benefits
- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits supporting physical and mental wellbeing, including telemedicine and Wellness account
- Share plan and other savings of up to 12% of salary or more
- Annual bonus target of 10% of base salary, with potential payout up to double the target, subject to performance
- Employee Share Purchase Plan with Intact matching 50% of net shares
- Defined benefit pension plan
- Guaranteed income for life via defined benefit pension plan
- Workplace adjustments/accommodations for disabilities
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