Responsable de contenus SEO pilotant la production, la qualité et l’automatisation éditoriales. Coordination de rédacteurs et optimisation des contenus pour des clients PME et Grands Comptes.
Responsibilities
Manage and oversee the production of all SEO content (over 180 items) for a diverse client portfolio, ranging from SMEs to large enterprises
Create and directly optimize content for select clients
Rigorously proofread content and ensure its excellence and relevance
Lead, train, and support one to two external or in-house writers on a daily basis
Plan editorial calendars and allocate production needs
Manage workload and ensure delivery deadlines are met
Implement quality-control processes and provide constructive feedback
Monitor budget expenditures and implement cost-reduction measures
Drive innovation around new content formats to maximize SEO impact and client visibility
Create workflows and deploy production automations with relevant teams
Continuously optimize content production processes
Ensure the relevance and updating of content SEO/GEO prerequisites
Create writing briefs and oversee content production
Adhere to editorial tone, checklists, and the overall writing brief
Requirements
Proven ability to manage multiple projects simultaneously, prioritize tasks, and rigorously track deliverables
Ability to guide, train, and motivate a team of in-house or freelance writers
Strong background in SEO content marketing, both on-site and off-site
Excellent writing skills and meticulous attention to detail
Curiosity about new digital communication formats
Willingness to explore new ways to engage an audience
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