Customer growth marketing manager driving expansion, adoption, and advocacy for FacilityOS’s unified facilities - operations platform. Building segmented campaigns, customer journeys, webinars, and proof programs.
About the role
- Growth marketing manager expanding Jobber’s AI visibility and organic demand across off-site channels. Driving experiments, qualified leads, and revenue for small home service businesses.
Responsibilities
- Identify and prioritize organic demand and AI visibility opportunities
- Maintain a ranked backlog of experiments and initiatives using ICE scoring or an equivalent framework
- Own organic presence across Reddit, LinkedIn, YouTube, forums, community platforms, and emerging channels
- Design and run AEO/GEO experiments involving content formats, distribution channels, entity building, and AI citation strategies
- Develop Jobber’s presence on platforms used by home service professionals and referenced by LLMs
- Monitor AI visibility scores, citation frequency, share of voice, sentiment, competitors, and AI platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini
- Build an off-site organic demand generation playbook for post-AI search
- Collaborate with the Organic Search team on off-site work and the on-site SEO/content foundation
- Partner with the Principal Demand Generation Manager, PLG, on product-led growth experiments
- Coordinate with YouTube, help center, brand partnerships, PR, and Community teams
- Communicate scope, timelines, trade-offs, and strategic recommendations
- Generate leads and revenue contribution through organic channels
Requirements
- Proven AEO/GEO experience with demonstrable results in citation frequency, share of voice, or AI-referred traffic
- Daily use of AI tools for research, building, testing, and automation
- Experience building AI workflows, agents, or automation
- Strong grasp of SEO fundamentals and AI-powered search
- Experience developing organic content strategies for LinkedIn, Reddit, YouTube, forums, or similar channels with growth or lead generation objectives
- Experience with AI visibility monitoring tools such as Profound or GrackerAI
- Experience with structured prioritization frameworks and data-driven decision making
- Ability to measure trials, conversions, leads, and revenue
- Proven cross-functional collaboration with creative, technical, and marketing teams
- Ability to work with ambiguity and build new processes
- Legally entitled to work in Canada
- Able to attend the office at least 1 day per week according to the department schedule
- Familiarity with NLP concepts, structured data, and LLM content ingestion and weighting (preferred)
- Experience with A/B testing content or landing pages (preferred)
- Experience with Ahrefs, Google Search Console, GA4, or similar tools (preferred)
- Familiarity with demand generation workflows and paid/lifecycle campaign integration (preferred)
- Successful completion of a background check required as a condition of employment
Benefits
- Equity rewards and stock options
- Annual health and wellness stipends
- Retirement savings matching through RRSP, TFSA or FHSA
- Extended health package with fully paid premiums for body and mind
- Dedicated Talent Development team
- Career coaching
- Learning and leadership programs
- Career development opportunities
- Fully covered pre-approved travel expenses for one in-person interview
- Inclusive work environment and accommodation support
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