TD digital analytics expert optimizing banking customer journeys through web and mobile data. Delivering dashboards, insights, and recommendations to improve conversion, engagement, and digital performance.
About the role
- Marketing Data Manager driving attribution excellence for Jobber's Demand Generation team. Managing marketing attribution and data enablement while collaborating with various teams for optimal performance.
Responsibilities
- Evolve Attribution Modelling & Methodology
- Manage and improve our first-touch attribution model, incorporating new signals and partnering with Analytics to align on business definitions, methodology, and interpretation.
- Enhance our multi-touch attribution model, including bringing in non-clickable sources such as connected TV and Salesforce data, in partnership with Analytics on methodology and interpretation.
- Build model comparison analyses and reporting to evaluate newly developed models against existing first-touch and multi-touch approaches.
- Act as the primary point of contact for diagnosing attribution inconsistencies, partnering with Marketing and Customer Analytics stakeholders to understand perceived under-performance and uncover root causes in data and configuration.
- Integrate new marketing attribution sources end-to-end, including partnering with our data teams to develop reverse ETL models and seed tables needed to sync data into the attribution systems
- Maintain and update attribution seed tables (e.g., adding influencers/partners and implementing UTM mapping changes). Partner with BI to review published PRs and confirm changes meet standards for accuracy, integrity, and alignment with attribution logic.
- Monitor and validate UTM structures and attribution signals, proactively identifying mapping issues and irregularities that impact reporting accuracy.
- Coordinate with Ad Operations to ensure tracking configurations align with attribution needs and that collected web data is structured and usable for modelling.
- Write and maintain production-quality SQL to analyze raw marketing, product, and revenue signals into analysis-ready and reverse ETL datasets.
- Translate data analysis into dimensional/semantic model requirements (e.g., clean attribution-ready tables, standardized channel mappings, and reusable metrics definitions) that downstream reporting and stakeholders can trust.
- Collaborate with the relevant data teams to review and maintain data models that support first-touch and multi-touch attribution, including new source onboarding, table improvements, and model comparison reporting.
- Review and maintain quality checks and validation logic to ensure changes to data models, UTMs, and attribution logic don’t break downstream reporting.
- Partner with BI and stakeholders to align on definitions, logic, and documentation, ensuring datasets are understood, governed, and reusable across the org
- Lead attribution onboarding/training for new Marketing hires, including how account-level attribution is derived and interpreted
- Develop and maintain documentation for:
- Attribution logic and frameworks
- Seed table dictionaries
- UTM standards
- Model configuration
- Support proactive enhancements that improve attribution ROI and stakeholder confidence.
- Help operationalize prospect data flows (e.g., cleaning/loading cold prospect data into tools used for retargeting, sequencing, and warming), so GTM teams can execute reliably
Requirements
- Strong experience in attribution, marketing analytics, or revenue analytics in a high-velocity GTM environment.
- The ability to own ambiguous, high-stakes measurement problems end-to-end, from data inputs to stakeholder-ready outputs.
- Proven skill in diagnosing complex inconsistencies across tracking, data pipelines, and business logic.
- Comfort partnering cross-functionally (RevOps, Marketing, BI, Ad Ops) and translating technical work into clear, practical guidance.
- A builder mindset: you document, enable, and improve systems so the organization scales beyond you.
Benefits
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums for body and mind
- Talent development program including career coaching and opportunities for career development
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