Director growing ABC Fitness partnerships, marketplace monetization, and revenue diversification. Building scalable growth programs for a global fitness software provider.
About the role
- Contract ASO Growth Marketing Manager driving organic growth for Kabam’s mobile games. Leading storefront optimization, app-store strategy, and new-title launch readiness.
Responsibilities
- Unify ASO strategy and execution as a single point of contact
- Drive organic growth for live service titles such as Marvel Contest of Champions and Shop Titans
- Lead Go-To-Market strategy for upcoming new title launches
- Develop the ASO roadmap, including 3–5 A/B tests per month per game
- Develop semantic optimization strategies aligned with AI-driven platform changes
- Use generative AI tools for metadata creation, localization, and competitor-review sentiment analysis
- Lead end-to-end storefront execution across iOS, Google Play, Epic, and Steam
- Collaborate with Creative Services on icons, screenshots, and feature graphics
- Lead ASO requirements, soft-launch testing roadmaps, and post-launch optimization for new titles
- Review store pages before submission and provide final sign-off for the PRM release gate
- Monitor app-store trends, competitor strategies, algorithm changes, and visibility rankings
- Advise on App Event Card best practices and support Product Marketing with copywriting, creative ideation, and project management
- Coordinate with PMM, PRM, Creative Services, and BD as needed
- Maintain the Platform Event Card Mastersheet and track performance metrics
- Monitor ASO KPIs and provide weekly, monthly, and quarterly performance recaps
- Conduct keyword research and competitor analysis
- Partner with Data Science on forecasting models and business-impact evaluation
- Track post-install engagement and retention signals
- Share industry-trend updates and business-impact insights with stakeholders
Requirements
- 2+ years in Growth Marketing and ASO within the mobile gaming industry
- Deep knowledge of modern app store algorithms, including Apple's NLP intent matching and Google's AI-organized "Guided Search"
- Proficiency in AI-specific ASO tools such as AppTweak and LLMs for workflow efficiency
- Strong data-driven mindset with ability to build growth models and forecast install impact
- Ability to manage high-volume storefront setups across iOS, Google Play, Epic, and Steam
- Ability to track all changes meticulously
Benefits
- Diverse and inclusive workforce
- Equal Employment Opportunity employer
- Accommodations provided during the selection process as requested
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