Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
About the role
- Senior Marketing Executive leading campaigns, content, and marketing strategy for Kainos’s Workday Services Practice. Driving brand awareness, recruitment, leads, and sales pipeline growth.
Responsibilities
- Develop and own marketing plans, campaigns, or content programs aligned with commercial priorities and sales plans for the Workday Services Practice
- Execute campaigns to generate brand awareness, support recruitment goals, and generate leads for the sales pipeline
- Report campaign success and delivery against goals to key stakeholders
- Create, own, and implement marketing strategies and plans aligned to commercial priorities
- Develop and manage marketing budgets, ensuring delivery on time and within budget
- Create or guide the creation of campaigns and marketing content across eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, and physical events
- Drive marketing effectiveness and ROI reporting through evaluation and analysis
- Collaborate with Marketing Technology and Operations to optimise effectiveness and cascade learning
- Develop and foster relationships with Workday, Microsoft, and AWS partners
- Identify trends and opportunities to drive commercial benefit
- Collaborate with the marketing team to deliver overall OKRs
- Manage, coach, and develop a small number of staff
- Manage employee performance and assist with career development
- Build relationships with internal stakeholders at all levels as a trusted advisor
Requirements
- Significant relevant experience in marketing
- Professional qualification in marketing or a specialised area (e.g. CIM)
- Experience developing and implementing marketing, brand, or communications campaigns from inception through evaluation
- Experience with eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, and physical events
- Experience working with sales/SDR teams to generate leads and subject-matter experts to generate communications and brand content
- Experience using CRM and marketing automation
- Ability to coach/upskill the team
- Ability to collaborate effectively in a team environment
- Resilience, persistence, and ability to learn from mistakes
- Ability to manage personal and team workloads in a competitive, pressurised environment while meeting deadlines
- Strong interpersonal, verbal, and written communication skills
- Creative writing ability while adhering to branding and messaging direction and strategy
- Ability to think outside the box
- Compliance with confidentiality and non-disclosure policies and/or agreements
- Compliance with information security requirements
- Marketo experience is highly desirable
- Understanding of lead generation and management
- Good knowledge or experience in the technology industry and understanding of trends
- Degree or higher in Marketing, Communications, or a similar relevant discipline is desirable
Benefits
- People-first culture
- Growth support and professional development
- Diverse and inclusive workplace
- Recruitment process accommodations or adjustments
- Coaching and career development support
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