Senior editor leading mortgage and real estate content for Ratehub, a Canadian fintech helping consumers make better financial choices. Developing editorial strategy, expert analysis, and media - facing content.
About the role
- Community and content manager growing Kalkomey’s outdoor safety education brands through social media, influencers, forums, and earned media. Managing content pipelines, partnerships, and audience engagement across the portfolio.
Responsibilities
- Manage Kalkomey’s social media channels across Instagram, Facebook, X/Twitter, and YouTube for the brand portfolio
- Develop and execute social content calendars aligned with marketing campaigns and seasonal moments
- Monitor engagement, respond to comments and messages, and grow follower bases
- Track performance metrics and report on channel growth, engagement, and content effectiveness
- Identify, vet, onboard, and manage influencers and brand ambassadors across boating, hunting, fishing, snowmobiling, and outdoor recreation
- Build and maintain long-term relationships with influencer and ambassador partners
- Manage partnership agreements, content briefs, deliverables, and performance tracking
- Coordinate influencer campaigns and activations across the brand portfolio
- Develop a strategy to source user-generated content, influencer assets, and partner content
- Collaborate with internal marketing teams to identify content gaps and fill them with external sources
- Manage content rights, usage permissions, and licensing for externally sourced assets
- Maintain an organized library of approved external content
- Represent Kalkomey’s brands on Reddit and niche hunting, fishing, and boating forums
- Monitor brand mentions and community conversations and respond in alignment with each brand’s voice
- Identify community insights, trends, and audience feedback for marketing and product teams
- Develop strategies to grow brand awareness through social media, influencer programs, ambassador networks, forums, podcasts, and emerging channels
- Identify partnership opportunities including podcast placements, co-marketing, and sponsored content
- Support earned media and PR by amplifying brand stories, pitching narratives to relevant outlets, and connecting community activity to press-worthy moments
- Collaborate with the broader marketing team to align community and content efforts with business goals
Requirements
- 3+ years of experience in social media management, community management, influencer marketing, or a related role
- Proven track record of managing social channels and growing engaged audiences
- Experience building and maintaining influencer or ambassador partnerships
- Strong writing skills with the ability to adapt tone and voice across platforms, audiences, and brand identities
- Highly organized with the ability to manage multiple projects, partners, and deadlines simultaneously across a multi-brand portfolio
- Comfort engaging in niche online communities and forums
- Experience sourcing and managing user-generated content and content rights
- Genuine passion for the outdoors; hunting, fishing, boating, or other outdoor recreation experience is a strong plus
- Familiarity with the outdoor recreation, safety education, or licensing space is a bonus
- Experience with social media management tools such as Sprout Social, Hootsuite, or Later is a bonus
- Basic graphic design skills using Canva or Adobe Creative Suite are a bonus
- Experience in communications, public relations, or earned media, including media outreach, press pitching, or brand storytelling across owned and earned channels is a bonus
- Must reside in Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Maryland, Michigan, Minnesota, North Carolina, Nevada, Oregon, Pennsylvania, Rhode Island, Texas, Virginia, Vermont, Wisconsin, or Ontario, Canada
Benefits
- Annual bonus
- Fully distributed company and work-from-home position unless otherwise indicated
- Employer matched 401(k)
- Medical, dental, and vision insurance with generous employer contributions, including HSA
- Maternity and paternity leave and benefits
- Three weeks of paid vacation
- 12 paid holidays
- Paid community service day
- Flexible work schedule
- Annual wellness allowance
- Paid mental health day once a year
- Automatic work-from-home contribution to each paycheck
- Employee Assistance Program (EAP)
Job title
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Degree requirement
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