CRM Product Manager owning Salesforce strategy and roadmap for Kraken’s B2B crypto sales organization.
Improving sales workflows, integrations, data quality, and platform coherence across global teams.
Responsibilities
Own and evolve the CRM and sales tooling product strategy and roadmap across Kraken’s B2B sales organization
Define how Salesforce and other sales platforms support different sales motions and customer segments
Lead prioritization across competing stakeholder needs and sequence work against delivery capacity
Assess incoming CRM needs, identify underlying product, process, integration, or data issues, and scope work
Establish scalable CRM intake and prioritization processes
Drive coherence across CRM and sales platforms, including ownership of records, workflows, integrations, and data
Partner with sales leaders and end users to understand workflow friction in lead management, account management, pipeline progression, forecasting, and customer data quality
Translate business needs into scalable product requirements and identify systemic solutions
Write product requirements, user stories, specifications, and acceptance criteria
Partner with Engineering and technical teams on CRM integrations, requirements, ownership boundaries, and escalation paths
Facilitate trade-off discussions and maintain alignment with Sales, Engineering, Operations, and leadership
Apply Salesforce Sales Cloud knowledge to scope solutions and evaluate implementation approaches
Improve CRM adoption, data quality, workflow consistency, and sales productivity
Define and measure a high-performing CRM ecosystem using qualitative and quantitative insights
Support consolidation of the sales technology ecosystem and reduce fragmented processes and data silos
Requirements
4+ years of experience as a Product Manager, Product Owner, or similar role delivering technology, tooling, or workflow improvements for a Sales, Revenue, or go-to-market organization
Strong working knowledge of Salesforce Sales Cloud, including objects, record types, flows, assignment rules, and declarative configuration
Demonstrated ability to own a product roadmap and prioritize competing requests across multiple stakeholder groups, teams, or business units
Ability to translate ambiguous business requests into scoped, actionable, and estimable technical requirements
Strong product requirements and specification writing skills, including business context, user needs, expected outcomes, and acceptance criteria
Experience partnering with Engineering, Sales leadership, business operations teams, and end users
Strong understanding of B2B sales processes, including pipeline stages, lead routing, service-level expectations, account management, and forecasting
Ability to distinguish product functionality, system configuration, integration changes, process improvements, and data remediation
Strong analytical and troubleshooting skills
Excellent written and verbal communication skills
Ability to operate autonomously in a fast-paced, evolving environment while managing multiple priorities
Strong organizational and prioritization skills
Experience with CRM integrations and system-of-record boundaries preferred
Experience supporting or rationalizing multiple CRM or sales platforms preferred
Salesforce Administrator certification or equivalent hands-on Salesforce experience preferred
Experience with Attio, Outreach, Front, or similar tools preferred
Familiarity with Salesforce marketing automation and lead-generation workflows, including MCAE/Pardot, preferred
Experience in fintech, financial services, payments, crypto, or digital assets preferred
Experience with complex B2B or institutional sales organizations preferred
Benefits
Opportunity to work at Kraken/Payward, a globally accessible financial infrastructure and crypto platform
Equal opportunity employment
Job-related skills or work-style assessments applied consistently across candidates
Dogfooding Kraken products is a requirement once employed
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