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About the role

  • CRM Product Manager owning Salesforce strategy and roadmap for Kraken’s B2B crypto sales organization. Improving sales workflows, integrations, data quality, and platform coherence across global teams.

Responsibilities

  • Own and evolve the CRM and sales tooling product strategy and roadmap across Kraken’s B2B sales organization
  • Define how Salesforce and other sales platforms support different sales motions and customer segments
  • Lead prioritization across competing stakeholder needs and sequence work against delivery capacity
  • Assess incoming CRM needs, identify underlying product, process, integration, or data issues, and scope work
  • Establish scalable CRM intake and prioritization processes
  • Drive coherence across CRM and sales platforms, including ownership of records, workflows, integrations, and data
  • Partner with sales leaders and end users to understand workflow friction in lead management, account management, pipeline progression, forecasting, and customer data quality
  • Translate business needs into scalable product requirements and identify systemic solutions
  • Write product requirements, user stories, specifications, and acceptance criteria
  • Partner with Engineering and technical teams on CRM integrations, requirements, ownership boundaries, and escalation paths
  • Facilitate trade-off discussions and maintain alignment with Sales, Engineering, Operations, and leadership
  • Apply Salesforce Sales Cloud knowledge to scope solutions and evaluate implementation approaches
  • Improve CRM adoption, data quality, workflow consistency, and sales productivity
  • Define and measure a high-performing CRM ecosystem using qualitative and quantitative insights
  • Support consolidation of the sales technology ecosystem and reduce fragmented processes and data silos

Requirements

  • 4+ years of experience as a Product Manager, Product Owner, or similar role delivering technology, tooling, or workflow improvements for a Sales, Revenue, or go-to-market organization
  • Strong working knowledge of Salesforce Sales Cloud, including objects, record types, flows, assignment rules, and declarative configuration
  • Demonstrated ability to own a product roadmap and prioritize competing requests across multiple stakeholder groups, teams, or business units
  • Ability to translate ambiguous business requests into scoped, actionable, and estimable technical requirements
  • Strong product requirements and specification writing skills, including business context, user needs, expected outcomes, and acceptance criteria
  • Experience partnering with Engineering, Sales leadership, business operations teams, and end users
  • Strong understanding of B2B sales processes, including pipeline stages, lead routing, service-level expectations, account management, and forecasting
  • Ability to distinguish product functionality, system configuration, integration changes, process improvements, and data remediation
  • Strong analytical and troubleshooting skills
  • Excellent written and verbal communication skills
  • Ability to operate autonomously in a fast-paced, evolving environment while managing multiple priorities
  • Strong organizational and prioritization skills
  • Experience with CRM integrations and system-of-record boundaries preferred
  • Experience supporting or rationalizing multiple CRM or sales platforms preferred
  • Salesforce Administrator certification or equivalent hands-on Salesforce experience preferred
  • Experience with Attio, Outreach, Front, or similar tools preferred
  • Familiarity with Salesforce marketing automation and lead-generation workflows, including MCAE/Pardot, preferred
  • Experience in fintech, financial services, payments, crypto, or digital assets preferred
  • Experience with complex B2B or institutional sales organizations preferred

Benefits

  • Opportunity to work at Kraken/Payward, a globally accessible financial infrastructure and crypto platform
  • Equal opportunity employment
  • Job-related skills or work-style assessments applied consistently across candidates
  • Dogfooding Kraken products is a requirement once employed

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Cloud

Location requirements

RemoteCanada

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