Senior Product Marketing Manager positioning Tempo’s AI - native enterprise productivity platform and full software suite. Building go - to - market programs, launches, and sales enablement for complex B2B SaaS buyers.
About the role
- Responsable du marketing produit de Lightspeed Golf, plateforme de commerce infonuagique. Pilotage des lancements, de l’adoption, du positionnement et de l’habilitation des ventes.
Responsibilities
- Co-own positioning and messaging for Lightspeed Golf
- Lead go-to-market planning and execution for product launches, feature enhancements, migrations, and major announcements
- Build launch plans connecting product strategy to marketing campaigns, sales enablement, customer communications, and post-launch adoption
- Partner with the product team to identify friction points, improve the golf course management journey, and influence product priorities
- Develop adoption, activation, cross-sell, and expansion programs
- Drive payments attach and adoption of revenue-generating products and services
- Establish feedback loops with Sales, Support, Customer Success, and Partnerships
- Lead ongoing market, customer, and competitive research
- Develop and maintain ICPs, personas, segmentation, and customer journey insights
- Translate competitive and market insights into positioning, sales guidance, and strategic recommendations
- Create presentations, battlecards, one-pagers, demo tools, launch kits, and training
- Collaborate with Integrated Marketing, Content, Design, Public Relations, Events, and Partnerships
- Serve as the product and industry subject-matter expert for Marketing, Communications, and customer-facing teams
- Measure and communicate the impact of launches and customer programs on adoption, pipeline, conversion, attach, MRR, retention, and other metrics
- Establish and improve repeatable product marketing processes for the golf industry
Requirements
- 3–5 years of experience in product marketing, growth marketing, lifecycle marketing, or an equivalent go-to-market role, ideally in B2B or B2B2C SaaS
- Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs
- Strong project management skills and the ability to independently drive work from strategy through execution
- Demonstrated ability to synthesize qualitative and quantitative insights into clear recommendations
- Experience working cross-functionally with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams
- Excellent written, verbal, and presentation skills
- Ability to translate technical capabilities into clear customer benefits
- Comfortable navigating ambiguity, prioritizing competing demands, and structuring processes that are still being developed
- Proactive, analytical, and collaborative working style
- Curiosity about customer needs and a continuous-improvement mindset
- Additional assets include experience in golf, sports, hospitality, retail, fintech, or B2B SaaS software
- Good understanding of how golf courses operate
- Experience marketing products to business executives and end consumers
- Experience with product adoption, customer marketing, expansion, or retention programs
- Interest in or passion for golf, sports, or technology
- Experience with ABM, industry events, trade associations, or partnership marketing
- MBA or Product Marketing Alliance certification is an asset
Benefits
- Flexible work environment (three days per week in the office)
- Culture that celebrates performance
- Opportunities to shape your career
- Flexible paid time off and remote-work policies
- Stock options
- Retirement plan contributions
- Training opportunities
- Health and wellness allowance
- Volunteer days
- Employee resource groups and sponsored sports teams
- Computer purchase program to acquire a personal MacBook
- Enhanced parental leave
- Continuous learning opportunities
- International mobility
- Benefits designed to support employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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