Director growing ABC Fitness partnerships, marketplace monetization, and revenue diversification. Building scalable growth programs for a global fitness software provider.
About the role
- Marketing Manager driving US-focused growth across North American retail, digital, CRM and social channels. Lovehoney Group develops sexual wellbeing products and online shopping experiences.
Responsibilities
- Translate mainstream growth strategy into integrated marketing activity across web, retail, social, CRM and earned media
- Partner with Sales and key retail customers on shopper marketing, trade and co-marketing initiatives
- Build owned-audience digital initiatives, including retail landing pages, product selection tools and connected packaging pathways
- Capture first-party data and support email and SMS journeys
- Champion test-and-learn across emerging and established channels
- Use performance data to optimise activity and scale effective opportunities
- Own marketing performance tracking and budget optimisation
- Work cross-functionally with E-Commerce, CRM, Social, Brand and Sales teams and external partners
- Ensure activity delivers measurable business outcomes
Requirements
- 4–6+ years’ experience in integrated marketing, brand management or omnichannel shopper marketing, ideally within CPG, health & beauty or consumer wellness
- Strong understanding of the North American retail landscape, particularly US mass retail and Food/Drug/Mass channels; Canadian retail experience is a strong asset
- Experience partnering with Sales and retail customers
- Knowledge of shopper marketing, retail media networks and promotional mechanics such as digital coupons or rebates
- Hands-on experience connecting paid social, email/SMS and DTC web experiences with retail and commercial outcomes
- Commercial, analytical and test-and-learn mindset
- Proven ability to manage budgets, analyse performance and optimise customer acquisition and conversion
- Strong cross-functional collaboration skills
- Experience launching or scaling consumer brands in national retail, or familiarity with first-party data, connected commerce, creator/influencer marketing or PR/earned media, is desirable
Benefits
- Competitive salaries
- Company-paid health, dental, vision, life, and disability insurance plans
- Company matching contributions to retirement savings plan
- $150 per year towards fitness activities
- Three weeks of vacation per year
- Staff discounts
- Professional development support
- Complimentary 1Password Family account for employees and up to five family members
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