Gestionnaire des opérations marketing chez Genetec, entreprise de technologies de sécurité, optimisant processus, flux de travail et plateformes collaboratives. Pilotage du reporting, de la formation et de l'amélioration continue.
About the role
- Marketing Operations Lead optimizing HubSpot, AI workflows, and analytics for a marketing team. Driving campaign efficiency, reporting accuracy, and cross-functional Marketing-Sales operations.
Responsibilities
- Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
- Design and continuously improve marketing processes to increase team efficiency and campaign velocity
- Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
- Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
- Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
- Manage lead scoring, segmentation, and lifecycle automation within HubSpot
- Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
- Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data
Requirements
- 5+ years in marketing operations, with demonstrated HubSpot administration/expertise (certifications a plus)
- Proven experience with marketing analytics, reporting, and dashboarding
- Track record leading cross-functional projects with multiple stakeholders
- Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
- Strong process-design and documentation skills
- Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
- B2B SaaS or real estate industry experience a plus
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