Instacart Ads product marketing director leading a team and building scalable advertising go - to - market strategies. Shaping product narratives, launches, advertiser education, and roadmap influence for Instacart's grocery platform.
About the role
- Manulife Vitality go-to-market manager developing activation strategies for advisor engagement and customer adoption. Driving growth across insurance distribution channels through cross-functional commercial planning.
Responsibilities
- Develop and maintain the go-to-market strategy for the Vitality portfolio
- Translate Vitality business priorities into actionable market activation plans
- Define target audiences, objectives, value propositions, positioning, messaging, channels, activation approaches, and success measures
- Develop differentiated go-to-market approaches by advisor segment, firm, distribution model, and market opportunity
- Partner with Traditional and Entrepreneurial Sales leaders on channel-specific activation strategies
- Develop integrated go-to-market plans covering advisor engagement, marketing, communications, digital activation, launch sequencing, and performance measurement
- Use advisor, market, competitive, and performance insights to identify opportunities and optimize strategies
- Lead cross-functional planning across Sales, Marketing, Product, Operations, Technology, and other partners
- Maintain the annual Vitality go-to-market roadmap and commercial calendar
- Determine the role of events and advisor engagement activities within activation plans
- Establish performance measures and monitor advisor engagement, activation, and growth outcomes
- Conduct post-launch reviews and recommend improvements based on performance results and field feedback
- Support business planning, business case development, leadership updates, and strategic recommendations related to Vitality growth priorities
Requirements
- 5+ years of experience in go-to-market strategy, marketing, product management, sales enablement, business development, or related commercial roles
- 3+ years of experience leading cross-functional initiatives involving multiple stakeholders and business functions
- Experience developing and executing integrated go-to-market strategies, activation plans, or growth initiatives that drive measurable business outcomes
- Strong analytical skills using advisor, customer, market, sales, or performance data to inform decisions and recommendations
- Proven ability to influence stakeholders and drive alignment across multiple teams in a matrixed organization
- Excellent communication, presentation, relationship-management, and problem-solving skills
- University degree in Business, Marketing, Commerce, Communications, Economics, or a related discipline
- Experience within insurance, financial services, health engagement, loyalty, wellness, or customer engagement businesses
- Experience supporting advisor, distribution, broker, or channel-based growth strategies
- Strong understanding of customer segmentation, value proposition development, positioning, advisor engagement, and market activation
- Experience working across Sales, Marketing, Product, and Digital teams to bring new initiatives to market
- Experience developing business cases, growth strategies, commercial plans, or customer engagement programs
- Bilingualism (English and French) required if the successful candidate is in Québec
Benefits
- Learning and career growth support
- Flexible environment supporting well-being and inclusion
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans, including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days
- Statutory leaves of absence
- Incentive programs and incentive compensation tied to business and individual performance
- Reasonable accommodation during the application process
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