MarTech Activation Analyst coordinating intake, requirements, and delivery for Manulife’s personalized digital marketing experiences. Managing activation workflows across business and technical teams.
Responsibilities
Validate incoming business intake and confirm objectives, scope, and requirements
Document business requirements and route requests to appropriate delivery teams
Coordinate effort scoping and delivery timelines with delivery partners
Maintain the request backlog as a single source of truth
Support request prioritization with the Director and business leads
Track requests through delivery and flag risks, dependencies, and delays
Contribute to process standardization and continuous improvement across intake and activation workflows
Requirements
2–3 years' experience in a business analyst, marketing operations, or marketing coordination role
Strong organizational and project-management skills
Ability to manage multiple concurrent requests and shifting priorities and timelines
Excellent written and verbal communication
Ability to translate business needs into clear, structured requirements
Comfort working across business and technical teams
University or college degree in marketing, communications, business, or a related field of study
Skilled in MS Excel, MS PowerPoint, MS Word, and SharePoint
Familiarity with martech platforms, tagging/analytics tools, or work-management tools is an asset
Benefits
Learning and career growth support
Flexible environment supporting well-being and inclusion
Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short- and long-term disability insurance
Life and AD&D insurance coverage
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan with employer matching contributions
Financial education and counseling resources
Paid holidays, vacation, personal, and sick days
Statutory leaves of absence
Incentive programs and incentive compensation tied to business and individual performance
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