Category Manager helping Mars grow snacking categories through retail analytics, assortment, shelving, and merchandising recommendations. Advising retail partners and driving category performance through actionable insights.
Responsibilities
Understand and analyze the category
Provide objective, strategic, and tactical category insights and recommendations to retail partners
Translate insights into recommendations across assortment, shelving, merchandising, and modular development
Serve as a trusted advisor to customers and partner with internal stakeholders
Provide reporting, analytics, and strategic insights supporting business growth and decision-making
Communicate externally with key retail partners
Support ad hoc requests, ongoing reporting, strategy reviews, shelf planning and creation, and insight generation
Lead insight-driven category growth strategies
Advise customer merchants and category teams with data-backed recommendations
Lead annual and ongoing category planning and develop strategic action plans
Leverage retailer, shopper, consumer, and syndicated data to uncover insights and performance drivers
Drive category and space optimization through modular development, assortment analyses, productivity assessments, and post-implementation reviews
Create and deliver insight-led presentations for customer, category, and business reviews
Champion best practices in category management, analytics, reporting, and storytelling
Partner with customer and internal omnichannel teams to improve digital shelf performance and shopper experience
Develop and maintain internal reporting
Conduct ad hoc business-performance analyses
Improve reporting processes and analytical tools
Report to the Team Lead
Requirements
Postsecondary education or equivalent work experience
Minimum 5+ years of CPG industry experience in Category Management, Sales Strategy, Insights, or related commercial functions
Advanced analytical capabilities using syndicated, POS, and customer data sources
Experience with Nielsen Discover, Retail Link, Scintilla, JDA/Space Planning Software, Excel, and PowerPoint
High-level analytical capability and ability to interpret multiple disparate data sources
Experience translating analytics into strategic insights that drive business growth and support decision-making
Exceptional communication and presentation skills
Ability to tailor complex information to audiences with varying expertise
Strong ability to teach/consult on business insight development through data analytics
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