Senior Link Builder Specialist leading scalable backlink acquisition for a digital marketing agency. Building authority across communities, promoting content, and driving sustainable organic search growth.
Responsibilities
Own end-to-end link acquisition campaigns from prospecting through placement
Identify high-value backlink opportunities aligned with client verticals and SEO strategy
Grow referring domains and authority links while maintaining quality, relevance, and credibility
Build brand visibility and link opportunities through Reddit, Quora, YouTube, niche forums, and other communities
Create and manage profiles, posts, and engagement strategies to attract natural backlinks and referral traffic
Promote blogs, landing pages, research, infographics, and video assets
Suggest content angles that can naturally earn links
Conduct backlink gap analysis and reverse-engineer competitor link strategies
Maintain daily activity tracking and outreach pipelines
Report on acquired links, live placements, domain metrics, and impact
Optimize outreach for improved conversion rates
Improve outreach efficiency through automation, tools, and new technologies
Stay updated on algorithm changes, spam risks, and evolving best practices
Requirements
Strong expertise in modern link-building and digital PR strategies
Proven experience managing blogger and publisher outreach
Ability to secure placements across forums, communities, and UGC platforms
Excellent written and verbal communication skills in English
Proficiency with SEO tools such as Semrush, Ahrefs, and Google Analytics
Strong research, negotiation, and relationship-building skills
Highly organized, self-managed, and deadline-driven
Comfortable working with web technologies and digital publishing workflows
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