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About the role

  • Senior Link Builder Specialist leading scalable backlink acquisition for a digital marketing agency. Building authority across communities, promoting content, and driving sustainable organic search growth.

Responsibilities

  • Own end-to-end link acquisition campaigns from prospecting through placement
  • Identify high-value backlink opportunities aligned with client verticals and SEO strategy
  • Grow referring domains and authority links while maintaining quality, relevance, and credibility
  • Build brand visibility and link opportunities through Reddit, Quora, YouTube, niche forums, and other communities
  • Create and manage profiles, posts, and engagement strategies to attract natural backlinks and referral traffic
  • Promote blogs, landing pages, research, infographics, and video assets
  • Suggest content angles that can naturally earn links
  • Conduct backlink gap analysis and reverse-engineer competitor link strategies
  • Maintain daily activity tracking and outreach pipelines
  • Report on acquired links, live placements, domain metrics, and impact
  • Optimize outreach for improved conversion rates
  • Improve outreach efficiency through automation, tools, and new technologies
  • Stay updated on algorithm changes, spam risks, and evolving best practices

Requirements

  • Strong expertise in modern link-building and digital PR strategies
  • Proven experience managing blogger and publisher outreach
  • Ability to secure placements across forums, communities, and UGC platforms
  • Excellent written and verbal communication skills in English
  • Proficiency with SEO tools such as Semrush, Ahrefs, and Google Analytics
  • Strong research, negotiation, and relationship-building skills
  • Highly organized, self-managed, and deadline-driven
  • Comfortable working with web technologies and digital publishing workflows
  • Availability to work 1:00pm to 10:00pm IST

Job title

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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