Consumer Insights Analytics Manager at Michelin focusing on customer insights to enhance offerings. Collaborating with global teams to develop strategies and improve customer experiences.
Responsibilities
Understand customer needs, behaviors, and experiences to generate ideas
identify opportunities to develop new offerings or enhance existing ones
recommend strategic adjustments to the Beyond Road Business Line’s go-to-market strategy
define, design, and deploy market research and/or customer insights studies
challenge existing research practices, identify opportunities for new research methods, and conduct ad hoc analyses
gather insights on behaviors, usage patterns, needs, expectations, the customer journey
evaluate relevant digital sources and methods to generate insights on target customers
collect and structure quantitative and qualitative data, develop tracking dashboards, and identify data-driven growth opportunities
Requirements
Master’s degree in marketing, economics, engineering, or computer science
at least 7 years of experience in a similar role
comfort working in a bilingual (French and English) environment, both spoken and written
strong understanding of customers and their needs to create new differentiation opportunities
ability to perform a range of quantitative analyses (analytical thinking, data exploration, and data analysis)
enjoy turning data into clear, concise stories and providing guidance on key decisions (data visualization and presentation)
ability to work in cross-functional teams, understanding your environment and building and maintaining your network
occasional availability to travel to visit colleagues in Europe and the United States
Benefits
hybrid work – 3 days per week in our brand new, downtown Montreal offices
collaboration with colleagues around the world
support for professional development
stimulating role within a highly innovative company
employee assistance program
product discounts
various activities and opportunities to get involved
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