Territory Manager driving multi-category tobacco product sales for BAT in Sherbrooke. Managing retailers, inventory, merchandising, market share, and regulated-market performance.
Responsibilities
Manage the assigned territory to deliver volume and market-share targets contributing to national, regional, and district objectives
Implement cycle activities effectively across all product categories
Build strong relationships with retailers and staff
Leverage digital tools and commercial insights to meet consumer needs
Deliver an outstanding customer experience
Train retailers and staff to communicate brands effectively to consumers
Respond to retailer and staff questions and concerns in a timely manner
Monitor contract compliance
Provide personalized customer and consumer insights to drive performance
Maintain adequate inventory levels and attain distribution targets
Reduce out-of-stocks (OOS)
Merchandise effectively and ensure competitive pricing across product and brand portfolios
Collaborate on provincial and national special projects with Territory Managers
Drive performance in a highly regulated market
Requirements
1–3 years’ relevant work experience, such as in a marketing-focused role
Previous experience within an FMCG or global organization
Strong extracurricular participation record, such as case competitions, academic student groups, or sports teams
Excellent selling, communication, and negotiation skills
Strong business insights, strategic approach, and account management capabilities
Energetic, driven, and autonomous
Facility with digital tools and ability to interpret commercial data, identify business opportunities, and put plans into action
Ability to focus on long-term objectives while capitalizing on short-term opportunities
Bachelor’s degree in marketing, business, or a related field
Valid driver’s licence issued by a Canadian province or territory
Current legal right to work in Canada
Bilingual in French and English; knowledge of English is required for dealings with customers and suppliers elsewhere in Canada and around the world
Benefits
Market-leading annual performance bonus (subject to eligibility)
Diverse health plans
Work-life balance initiatives
Transportation support
Flexible holiday plan with additional incentives (subject to eligibility)
Internal career advancement opportunities
Access to online learning platforms
Personalized professional growth programs to develop leadership skills
Inclusive and supportive employee environment
Support through the Global Returners program for professionals restarting careers after an extended absence
Reasonable adjustments or accommodations during the recruitment process
Social, emotional, physical, and financial wellbeing benefits and initiatives
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