Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Product Marketing Manager responsible for crafting and executing GTM strategies for Miovision’s innovative traffic solutions. Utilizing cross-functional collaboration to ensure market success and alignment across teams.
Responsibilities
- Messaging and Positioning: Craft compelling, highly differentiated product narratives that deeply resonate with target audiences and effectively broadcast our value proposition.
- Go-To-Market Strategy: Collaborate seamlessly with cross-functional teams to design and implement high-impact GTM strategies, ensuring coordinated and spectacular product launches.
- Cross-Functional Alignment: Act as the strategic connective tissue between product management, sales, marketing, customer support, and operations to lock in alignment on strategy and execution.
- Product Launch Mastery: Plan, orchestrate, and meticulously measure the rollout of new products across the organization.
- Performance Analysis: Monitor critical performance metrics—such as market share, sales velocity, and customer satisfaction—to evaluate campaign effectiveness and iterate for success.
- Market Research & Sizing: Dive deep into market data to identify customer needs, industry trends, and competitive landscapes, using these insights to inform positioning and thought leadership.
- Customer Discovery: Partner closely with Product Management to translate raw customer feedback into actionable product and GTM enhancements.
- Competitive Intelligence: Stay vigilant on industry trends and competitor movements, providing stakeholders with the sharp insights and content needed to improve roadmaps and boost win-rates.
Requirements
- You have a strong, proven background in content creation, from writing magnetic copy and building compelling presentations to developing a wide array of marketing collateral.
- You bring a highly creative mindset, always looking to conceptualize and execute unique, out-of-the-box marketing strategies and campaigns.
- You have hard-earned experience successfully taking products through market launch within the tech industry.
- You are a proactive self-starter who takes total ownership of projects, comfortably pulling in cross-company resources to drive initiatives over the finish line.
- You are highly proficient with modern tech stacks and AI tools, confidently navigating platforms like Google Suite, Slack, Salesforce, and Gemini.
- A strong grasp of networking, IoT, Smart Cities, or urban mobility operations is considered a massive plus!
Benefits
- Comprehensive Coverage: Your well-being is covered from day one with comprehensive health benefits, 24/7 virtual healthcare access, and dedicated wellness programs.
- Financial Future: Build for tomorrow with our RRSP/401K Matching Plan and share in the company's success through our Variable Incentive Plan.
- Time to Recharge: Truly unplug with our unique Mio-Days and flexible vacation policy.
- Work & Life Support: We support you with flexible work options, an internet subsidy, a remote work allowance, and enhanced leave for new parents.
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