Customer growth marketing manager driving expansion, adoption, and advocacy for FacilityOS’s unified facilities - operations platform. Building segmented campaigns, customer journeys, webinars, and proof programs.
About the role
- Senior Manager scaling organic acquisition for Mistplay’s rewarded mobile gaming app. Leading social, referral, promo, and experimentation programs to drive measurable user growth.
Responsibilities
- Build and scale Mistplay’s organic acquisition engine for its rewarded mobile gaming platform
- Own and execute the organic growth roadmap, including priorities, experiments, targets, and reporting tied to DNU, CAC offset, and retention
- Lead organic social strategy across priority platforms
- Directly manage the internal social media team and supporting social and creative agencies
- Design, launch, and optimize Mistplay’s referral program, incentive structure, mechanics, and viral loop
- Partner with product and engineering to reduce friction and increase referred growth
- Identify, test, and scale new organic growth levers beyond social and referral
- Own promo and referral code programs for acquisition, reactivation, and retention
- Partner with finance and UA on incentive economics, cost, ROI, and fraud safeguards
- Collaborate with performance marketing/UA, product, brand, creative, and analytics across the user journey
- Manage the organic growth budget, vendor and tooling stack, performance tracking, and reporting
- Communicate impact, learnings, and next steps to senior leadership
- Develop and optimize sweepstakes concepts and mechanics with brand, creative, product, legal, and analytics teams
Requirements
- 6–8+ years of growth, performance, lifecycle, or organic marketing experience
- Direct, hands-on ownership of organic acquisition channels such as referral, organic social, content, community, partnerships, or promotions
- Proven track record identifying, testing, and scaling at least one meaningful organic growth lever with measurable impact
- Experience designing and running referral, promo code, or incentive-based growth programs, including economics, measurement, and fraud and abuse considerations
- People and vendor management experience, including direct management of team members and external agencies or vendors
- Strong analytical and business case skills, including ROI modeling
- Strong cross-functional leadership across product, UA, brand, creative, analytics, and finance
- Test-and-learn builder mindset and structured experimentation experience
- Mobile app or gaming experience strongly preferred
- Experience with mobile gaming, rewards, or loyalty-based apps is nice to have
- Hands-on experience with referral, attribution, social listening, community management, or experimentation platforms is nice to have
- Experience managing sweepstakes, promotions, or incentive programs in a regulated or compliance-sensitive environment is nice to have
Benefits
- Team lunches
- Game nights
- Company-wide events
- Virtual and in-person perks
- Bonus component
- Equity component
- Wide range of benefits
- Hybrid work model with 2 days/week in-office flexibility in Toronto or Montreal
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No Education Requirement
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