Email Marketing Manager owning Klaviyo email and SMS strategy for 5 - 7 international e - commerce brands. Managing campaigns, automations, testing, optimization, compliance, and client reporting.
About the role
- Campaign marketing specialist executing email, webinar, and digital campaigns for Modern Campus, a higher-education technology platform. Coordinating cross-functional delivery, QA, automation, and performance optimization.
Responsibilities
- Manage end-to-end execution of integrated marketing campaigns from brief through launch, follow-up, and reporting
- Coordinate execution across email, landing pages, forms, webinars, digital assets, and other campaign touchpoints
- Translate campaign strategy, audience, messaging, offers, and calls to action into coordinated execution
- Coordinate with Creative, Content, Revenue Operations, Events, and other partners to deliver campaign inputs and assets on schedule
- Maintain campaign calendars, project plans, deadlines, asset requirements, and documentation
- Identify risks, missing inputs, and dependencies and drive them toward resolution
- Conduct campaign QA covering messaging, links, forms, tracking, segmentation, and assets
- Execute marketing webinars and virtual events, including platform setup, registration, communications, speaker coordination, rehearsals, technical preparation, live support, recording, and post-event follow-up
- Coordinate presentation materials and webinar assets
- Partner with Events on integrated campaigns supporting in-person events
- Build, schedule, test, QA, and deploy campaign emails for prospect and customer audiences
- Build and maintain campaign landing pages, forms, and supporting digital assets
- Support nurture programs and automated campaign journeys
- Partner with Revenue Operations on segmentation, tracking, lead routing, and data quality
- Apply email deliverability, privacy, tracking, and campaign governance best practices
- Monitor campaign performance and track registrations, attendance, engagement, conversions, and responses
- Conduct A/B testing and develop performance recommendations
- Document campaign learnings and improve future execution
- Establish repeatable processes, templates, and workflows to improve campaign consistency and speed to market
Requirements
- 3–5+ years of experience in B2B campaign marketing, demand generation, marketing operations, digital marketing, or a related discipline; SaaS experience strongly preferred
- Demonstrated experience executing multi-channel marketing campaigns from planning through launch, follow-up, and measurement
- Strong project management and organizational skills with exceptional attention to detail
- Experience managing webinars, virtual events, or similar digital marketing programs
- Hands-on experience with marketing automation, CRM, webinar, CMS, or campaign management platforms
- Experience with platforms such as HubSpot, Marketo, Pardot, Salesforce, Zoom Webinar, ON24, or similar tools preferred
- Ability to quickly learn new marketing technologies, platforms, and workflows
- Strong written communication and cross-functional collaboration skills
- Analytical mindset with the ability to understand campaign performance and identify opportunities for improvement
- Ability to manage multiple campaigns and competing deadlines in a fast-paced environment
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Degree requirement
No Education Requirement
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