About the role

Digital Advertising Coordinator implementing and optimizing paid media campaigns for Moonshot’s violence-prevention resources. Managing analytics, reporting, troubleshooting, and campaign measurement across digital platforms.

Responsibilities

Manage the technical implementation of paid media campaigns across digital platforms including Google Search, YouTube, Facebook, Instagram, Quora, Reddit, Rumble, 4chan, and similar platforms.
Monitor and troubleshoot campaigns.
Generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
Assess the technical viability of implementing advertising campaigns across platforms such as Roblox, Discord, and Snapchat.
Monitor and analyze campaign engagement data, including keyword performance and audience demographics.
Coordinate with the Campaigns Manager and other team members on the technical development of campaign assets.
Use analytics tools to track and measure campaign and content effectiveness.
Contribute to campaign measurement and evaluation, including data tracking and quality assurance.
Contribute to project management activities, including campaign spend tracking, project reporting, and workload tracking through Monday.com.

Strong analytical skills with the ability to interpret data and draw actionable insights.
Familiarity with a variety of digital advertising and social media platforms and social media analytics tools.
Experience managing paid campaigns across multiple digital platforms.
Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team and in a hybrid (or fully remote) office environment, across different time zones.
Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and assisting with that of others.
Inquisitiveness and adaptability, particularly in relation to new and alternative approaches to campaign strategy and implementation for niche audiences.
Excellent written, verbal, and interpersonal communication skills.
Commitment to Moonshot’s mission.
Candidates must be eligible to work in Canada.
Required to undertake and pass a standard background check, along with any relevant security clearance procedures per client needs.
Knowledge and understanding of SEO/SEM.
Knowledge and understanding of GEO.
Experience in managing campaign implementation across a wide range of traditional and non-traditional digital platforms.
Experience navigating Monday.com, Google Drive, and Slack professionally.
Fluency in languages other than English.

25 days paid vacation leave, plus Statutory Holiday
Flexible public holiday policy with the option to work statutory holidays in exchange for a day off at another time.
Group healthcare package, including coverage for partners and children (80% Co-Insurance).
HSA is restricted to mental health practitioners only
Dental & Vision Insurance (80% Co-Insurance).
Life & LTD Disability Insurance.
24/7 access to counselling via our Employee Assistance Program.
Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.
All permanent employees are granted share options upon employment.