Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Product Marketing Manager owning Motorola Solutions’ ruggedized and specialty camera portfolio. Developing positioning, go-to-market strategies, launches, and sales enablement for physical security solutions.
Responsibilities
- Own the specialty camera portfolio, including ruggedized, PTZ, explosion-protected, and anti-corrosion camera lines
- Partner with Product Management to represent the voice of the customer
- Craft messaging and positioning that demonstrates solution value and market differentiation
- Conduct market research, customer interviews, and segmentation analysis
- Conduct competitor and market research to understand differentiation, target customers, industries, and buyer personas
- Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
- Develop and execute marketing campaigns with Integrated Marketing to increase awareness and demand
- Develop internal and external content and sales enablement materials
- Design and execute channel marketing strategy and collateral, including training, toolkits, and enablement materials
- Own product and feature launches, including messaging, positioning, target audiences, web pages, social media, collateral, and presentations
- Work across Marketing, Product Management, and Sales to deliver marketing and messaging for hardware, software, cloud products, and services
Requirements
- 5 years of experience in Product Marketing or similar field, preferably in B2B
- Degree concentration in marketing, business, or related field
- Experience working with combined hardware and software solutions is a plus
- Prior experience in the physical security space is a plus
- Legal authorization to work in Canada indefinitely is required
- Permanent resident or Canadian citizen only
- Employer work permit sponsorship is not available
- Travel under 25%
- Experienced position
Benefits
- Referral Payment Plan
- Equal Opportunity Employer
- Inclusive and accessible recruiting experience
- Reasonable accommodations during the hiring process
- Travel under 25%
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No Education Requirement
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