Territory Manager driving THV therapy sales, referral growth, and treatment capacity across Calgary or Edmonton. Building healthcare stakeholder relationships and executing strategic account plans.
About the role
- Senior Account Manager guiding Google, Meta, and TikTok strategy for premium DTC and e-commerce brands. Translating performance data into client growth decisions.
Responsibilities
- Own client relationships from strategy to execution across a focused book of 1 to 5 accounts, depending on complexity and spend
- Lead weekly performance calls with founders, CMOs, and marketing directors
- Work with the Head of Paid Media to develop cross-channel strategies across Meta, Google, TikTok, CTV, and email
- Shape budget allocation recommendations based on attribution analysis and conversion data
- Identify real performance problems versus normal variance and proactively bring solutions
- Challenge client assumptions when data supports a better approach
- Translate messy attribution data into actionable business insights
- Navigate conversations about underperformance, budget reallocation, and flawed test setups
- Monitor cross-channel performance and identify optimization opportunities
- Connect marketing performance to revenue, CAC payback, and LTV
- Coordinate media buyers, creative production, web development, and campaign launches
- Partner with the creative team on testing roadmaps and asset development
- Manage project timelines and multiple priorities across distributed teams
- Align agency operations with client business direction
- Contribute to agency operations and client retention through strategic value
Requirements
- 5+ years managing performance marketing campaigns or client accounts with strategic responsibility
- Direct hands-on experience with Google Ads, including Search, Shopping, Performance Max, and Demand Gen
- Working knowledge of Meta Ads and TikTok Ads sufficient to lead client conversations across all three channels
- Fluency in GA4, Looker Studio, and cross-channel attribution
- Experience with accounts spending $100K+ monthly, or equivalent complexity in budget management
- Agency background strongly preferred, or in-house experience with external partners or exec-level stakeholders in a strategic capacity
- Proven ability to navigate difficult conversations and maintain trust when delivering hard truths
- DTC or e-commerce experience required
- Premium or luxury vertical strongly preferred
- Comfortable in remote, async environments with distributed teams
- Strong project management skills
- Based in the United States or Canada
- Ability to understand Performance Max structure, asset group logic, audience signals, feed health, and branded contamination
- Ability to diagnose common Shopify feed and Merchant Center issues
- Understanding of branded spend strategy, MER, blended CAC, incrementality, attribution windows, conversion lag, and platform reporting differences
- Working knowledge of Connected TV and email marketing
Benefits
- Bonus opportunities tied to client outcomes and ownership behaviors
- Paid time off
- Paid holidays
- Professional development support
- Fully remote work
- Autonomy to solve problems without layers of approval or internal politics
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