Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
About the role
- Demand generation director driving qualified pipeline for Flywheel’s digital commerce solutions. Leading multi-channel campaigns, ABM, sales enablement, and performance analytics across North America.
Responsibilities
- Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua
- Drive qualified pipeline through multi-channel campaigns, account-based marketing, and strategic sales enablement
- Build and execute the North America demand generation strategy
- Translate demand generation strategy into measurable impact across awareness, engagement, meetings, and revenue
- Optimize paid search, social, LinkedIn, SEO, email, and webinar channels
- Manage budget allocation based on performance and pipeline contribution
- Partner with Sales Directors, BDRs, and Growth Marketing on account-based strategies, sales plays, and enablement content
- Own full-funnel reporting and analytics, establishing KPIs by channel, campaign, and persona
- Identify bottlenecks and drive rapid iteration
- Support event-driven demand generation and event ROI tracking
- Lead and coach demand generation team members within a cross-functional Center of Excellence model
Requirements
- 8+ years of B2B demand generation, revenue marketing, or integrated campaign experience
- 3+ years leading teams
- Proven success driving pipeline and revenue through multi-channel programs
- Commercially minded
- Data-driven and analytical; comfortable diagnosing problems, optimizing performance, and communicating business impact
- Experience with ABM, paid media, marketing automation (HubSpot), Salesforce, and analytics platforms
- Strong stakeholder management skills
- Comfortable operating at both strategic and tactical levels
- Experience in digital commerce, SaaS, managed services, or marketing services is a plus
Benefits
- Career with real impact
- Endless growth opportunities
- Support you need to be the best you can be
- Coaching and development opportunities through leading and coaching team members
- Equal Opportunity Employer
- Accessibility support during the application and interview process
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