Field Marketing Specialist executing events for MaintainX, a mobile work - execution platform for industrial teams. Driving pipeline through trade shows, conferences, webinars, and event marketing.
About the role
- Senior Manager, Marketing Analytics owning AI-driven attribution, forecasting, and marketing measurement. Improving investment decisions for Optro’s enterprise AI-powered GRC Intelligence Platform.
Responsibilities
- Own marketing performance measurement end to end, covering campaign, channel, and program reporting from first touch through closed-won revenue
- Build, maintain, and improve attribution and funnel models used for budget allocation
- Apply machine learning and LLM-based approaches to propensity scoring, pipeline forecasting, channel mix optimization, and anomaly detection
- Build AI-assisted insight generation for automated “what changed and why” answers
- Evaluate, pilot, and scale AI capabilities in marketing and analytics tooling
- Make build-versus-buy recommendations based on measured impact
- Set standards for responsible AI use, including output validation, assumption documentation, drift monitoring, and data-handling partnerships with Security and Legal
- Partner with Demand Generation and Events teams on targets, pipeline forecasts, and performance tracking
- Design and maintain dashboards and self-serve reporting
- Own the marketing data stack, including Salesforce, marketing automation, and downstream warehouse tables
- Partner with Marketing Operations and Data Engineering on data quality and instrumentation
- Deliver executive-level analysis and readouts for QBRs, board materials, and annual planning
- Develop budget scenarios and ROI cases for new investments
- Raise analytical standards through mentorship, documentation, and clear analysis practices
- Report into Marketing Operations and support the full marketing organization
Requirements
- 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function
- At least 2 years leading analysts, cross-functional projects, or both
- B2B SaaS experience strongly preferred
- Deep, hands-on SQL skills
- Demonstrated ownership of B2B funnel and attribution measurement
- Experience building or substantially rebuilding a multi-touch attribution or pipeline model
- Hands-on experience applying machine learning or AI to a business problem
- Exposure to ABM platforms (6sense, Demandbase) or media mix modeling and incrementality testing at scale
- Fluency with Salesforce, a marketing automation platform (Marketo, HubSpot, or similar), and a BI tool (Tableau, Looker, Power BI, or similar)
- Strong executive communication
- Partnership experience with marketing ops, demand gen, sales ops, and finance
- Background checks are required
- Nice to have: dbt, Python or R, and a cloud data warehouse (Snowflake, BigQuery, Redshift)
- Nice to have: experience supporting an enterprise, multi-product go-to-market motion
- Nice to have: experience building with LLM APIs or AI-assisted analytics tooling
Benefits
- $200/mo (USD) for anything that enhances your life
- Comprehensive employee health and life insurance coverage
- Competitive compensation & bonus program
- Statutory vacation + Flexible vacation
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers
- Opportunities to launch a career at a fast-growing SaaS company
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