Content Marketing Lead owning strategy, creation, and brand voice for Orchestry’s Microsoft 365 SaaS platform. Scaling content programs and AI workflows to drive demand, SEO, sales, and growth.
Responsibilities
Own and define content strategy across channels and buyer stages
Create blogs, guides, checklists, infographics, case studies, press releases, web copy, email content, and other assets
Use AI tools to scale content creation efficiently while maintaining the brand voice
Build and maintain Orchestry’s authentic brand voice
Collaborate with demand generation, design, product marketing, product, sales, customer success, partners, leadership, SMEs, customers, and other stakeholders
Translate technical subject-matter expertise into engaging top-of-funnel content
Test, optimize, scale, repurpose, remix, and repackage content
Launch scalable content programs from strategy through execution
Help integrate AI into content workflows in smart, on-brand ways
Drive content results across demand generation, SEO, sales, renewals/upsell, and brand building
Requirements
5+ years of B2B SaaS content marketing experience, ideally to IT buyers
Experience across the entire content lifecycle, from strategy to writing to distribution
Experience using AI tools for content creation and understanding when not to use them
Understanding of how content fuels demand generation, SEO, sales, renewals/upsell, and overall brand
Ability to brainstorm big-picture strategy, draft headlines, and edit blogs
Ability to translate technical SME conversations into engaging top-of-funnel assets
Familiarity with the Microsoft 365 ecosystem
Familiarity with HubSpot platform (MAP, CRM and CMS)
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