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About the role

  • Content Marketing Lead owning strategy, creation, and brand voice for Orchestry’s Microsoft 365 SaaS platform. Scaling content programs and AI workflows to drive demand, SEO, sales, and growth.

Responsibilities

  • Own and define content strategy across channels and buyer stages
  • Create blogs, guides, checklists, infographics, case studies, press releases, web copy, email content, and other assets
  • Use AI tools to scale content creation efficiently while maintaining the brand voice
  • Build and maintain Orchestry’s authentic brand voice
  • Collaborate with demand generation, design, product marketing, product, sales, customer success, partners, leadership, SMEs, customers, and other stakeholders
  • Translate technical subject-matter expertise into engaging top-of-funnel content
  • Test, optimize, scale, repurpose, remix, and repackage content
  • Launch scalable content programs from strategy through execution
  • Help integrate AI into content workflows in smart, on-brand ways
  • Drive content results across demand generation, SEO, sales, renewals/upsell, and brand building

Requirements

  • 5+ years of B2B SaaS content marketing experience, ideally to IT buyers
  • Experience across the entire content lifecycle, from strategy to writing to distribution
  • Experience using AI tools for content creation and understanding when not to use them
  • Understanding of how content fuels demand generation, SEO, sales, renewals/upsell, and overall brand
  • Ability to brainstorm big-picture strategy, draft headlines, and edit blogs
  • Ability to translate technical SME conversations into engaging top-of-funnel assets
  • Familiarity with the Microsoft 365 ecosystem
  • Familiarity with HubSpot platform (MAP, CRM and CMS)
  • Familiarity with Claude
  • Familiarity with Monday.com
  • Familiarity with Adobe Suite
  • Video production/editing skills
  • HTML/CSS experience
  • Strong portfolio of content work

Benefits

  • Equity
  • Benefits
  • Flexible work arrangements
  • Remote-first work environment
  • Autonomy and ownership
  • Competitive compensation
  • Smart, kind, no-ego team culture

Job type

Full Time

Experience level

Senior

Salary

CA$120,000 - CA$130,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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